About this time last year, my wife and I took a free “Try Pickleball” class across town as suggested by a good friend of ours. We loved the experience. It was low-impact, high-cardio, and a great way to stay active together. Due to travel commitments, we could go into the basic pickleball class and thus […]
I had an interesting discussion this week with a brilliant team leader at an advisory client about client value or the perception of all of the work being done. This was the actual response from a team leader: This is now the third client for which we have received questions about what work we are
Epiphany 43: Perceived Value Shouldn’t Require an Activity Tracker Read More »
I have watched companies struggle with localization for decades, especially on the web. Too often, localization is treated as a cost of compliance rather than an investment in reducing customer friction. The current debate over Quebec’s Bill 96 and its French-language requirements is a perfect example of this debate. As part of the U.S.-Canada trade
Localization: A Compliance Cost or a Reduction in Customer Friction? Read More »
There is a classic scene by actor Chris Tucker in the movie Rush Hour where he asks: “Do you understand the words that are coming out of my mouth?” The movie reference is about a language barrier, but the business version is often a listening barrier. People hear the words. They may even repeat them
Epiphany 42: The Value of Active Listening Read More »
Published August 2, 2026. Updated: August 6, 2026, to add additional July reference points. A follow-up to the original framework, published July 16, 2025, itself an extension of an earlier article on Cloudflare’s Pay Per Crawl, published two weeks prior, which first sketched the nine-factor value table and raised a question this post finally has
I tried to explain the need for a report like this in my “Crawled – Currently Not Indexed” Is an Economics Problem, Not Just a Quality Problem article and finally had some time to adapt it for a wider audience. Why This Matters: The Economics of Source #11 to N AI has changed search optimization
Information Gain Scorecard & Prompt Framework Read More »
Over the past few months, I’ve written about frustrations with travel planning online. The volume of ads makes pages unreadable, the AI slop is overwhelming, and, unfortunately, many great travel bloggers have stopped blogging since the revenue incentive has pretty much disappeared and they have had to get proper jobs. Another of these was related
Don’t Ask AI to Plan Your Trip. Teach It How You Travel! Read More »
Most content doesn’t fail because it’s wrong; it fails because it’s vague. AI systems don’t read or process your content the way humans do. They compare it. If your writing isn’t specific enough to win that comparison, it never gets seen. I wasn’t thinking about AI retrieval systems when I landed in Porto. I was
How to Write Content AI Can Retrieve (What a Trip to Porto Taught Me) Read More »
If you’ve been watching Google Search Console and seeing more URLs pile up under “Crawled – currently not indexed,” you’re not imagining a trend. And the fix isn’t always technical. Marie Haynes recently published a sharp breakdown of this exact issue — Why Your Pages Are Stuck In Crawled-Currently Not Indexed & What To Do
Long before there are departments, quarterly business reviews, dashboards, or executive scorecards, there is simply a problem worth solving. Every organization begins with a purpose. A founder sees an opportunity to make something better, gathers people around a common vision, and measures success in the most direct way possible: Are we making a meaningful difference
When a Measure Becomes the Mission Read More »