Bill Hunt’s Ran’ts and Raves

Digital Marketing commentary from a global marketing road warrior.

Epiphany Series

Epiphanies

Epiphany 38: Help People See Around the Wall

When Everyone Agrees, Nothing Can Move One of the most dangerous moments in an organization is not when something breaks. It is when a room full of intelligent, capable people quietly agrees that nothing can move forward. I encountered this again in a recent meeting. The account team was pushing…

Epiphanies

Epiphany 37: Why Contribution Value Is Invisible Until It’s Lost

When I wrote Epiphany 23 — Contribution Value Beats Contract Value I was trying to call attention to something simple and yet often overlooked: Delivering exactly what was paid for is not the same as delivering what matters to the client. That distinction has held up well over time. But…

Agency Management

Agency Denial

In the first installment of this series, “How Attention Shifts Before Replacement,” I showed that clients don’t begin…

Rants

Travel

48 Hours in Athens Greece

This was our second trip to Athens. Our first was in 1995 when I was invited to defend…

6 Hours in Gibralter

I had wanted to go to Gibraltar since I saw the silhouette of the island in the 1070’s…

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