Pontifications
Leadership & Business
My rants and raves about global marketing, business, and leadership.
Ephipanies
A deep dive into the things that have shaped me into who I am.
Travel
All things travel and adventures from visiting 100 countries.
The New Economics of Web Crawling: A Framework for Selective Content Ingestion — One Year Later
Published August 2, 2026. Updated: August 6, 2026, to add additional July reference points. A…
Information Gain Scorecard & Prompt Framework
I tried to explain the need for a report like this in my “Crawled –…
Don’t Ask AI to Plan Your Trip. Teach It How You Travel!
Over the past few months, I’ve written about frustrations with travel planning online. The volume…
How to Write Content AI Can Retrieve (What a Trip to Porto Taught Me)
Most content doesn’t fail because it’s wrong; it fails because it’s vague. AI systems don’t…
Why “Information Gain” Is the New Crawl Budget: The Economics Behind Crawled – Currently Not Indexed
If you’ve been watching Google Search Console and seeing more URLs pile up under “Crawled…
When a Measure Becomes the Mission
Long before there are departments, quarterly business reviews, dashboards, or executive scorecards, there is simply…
Epiphany 41: Reality Stewardship
One of the least appreciated responsibilities of a consultant is not delivering recommendations but recognizing…