Agency Management

Asking your employees if they know how your company makes money might seem like a simple question. Still, a more pressing question is how we maintain profitability. A lack of understanding of these similar but potentially complex questions can have consequences for any size organization. I have been trying to finish this article for several

“The worst time to find out a client is unhappy is when they’re already walking out the door.” Client satisfaction and retention are the lifeblood of any agency. Yet, too many firms rely on assumptions rather than actively measuring how their clients feel about their service. By implementing a structured Client Feedback System, agencies can

Most digital agencies are service-centric and do not have many hard assets like buildings, equipment, or inventory, making it somewhat easier to set a valuation. This post delves into the intricacies of agency valuation, shedding light on how factors like goodwill, proprietary tools, and earn-out structures influence the final price tag. Over my thirty years

Since Ogilvy let the cat out of the bag with a release to the New York Times, I can talk about my upcoming departure from Global Strategies.   I am still here until the end of May and will continue to be a shareholder. My departure is amicable. I needed to take a break from integrating