Epiphanies

This category contains various ideas and beliefs I have realized that radically changed my thinking.

Understanding the Hidden Tension Between Clients and Marketing Agencies

In marketing services, an often unspoken tension is at the heart of every agency-client relationship. It’s not about bad faith or incompetence — it’s about a fundamental misalignment of goals that, if left unmanaged, can quietly derail even the most promising partnerships. Understanding this tension is critical for mid-level managers tasked with selecting, managing, or […]

Understanding the Hidden Tension Between Clients and Marketing Agencies Read More »

Epiphany 18 – The Compounding Power of Consistency

As a Marine, I learned that success comes from deliberate and careful movements, achieved through slow, controlled actions, ultimately leading to faster and more accurate performance. Focusing on “slow is smooth and smooth is fast” emphasizes precision and minimizing unnecessary movement to maximize efficiency and effectiveness in close-quarters combat situations. But when I transitioned into the

Epiphany 18 – The Compounding Power of Consistency Read More »

Epiphany 17 – Thinking Two Moves Ahead — Why Great Strategy Shifts the Whole System

In business, it’s easy to focus only on the immediate next step in a plan or project. I believe that excellent execution, whether in leadership, marketing, product, or transformation, goes beyond solving today’s problems but thinking about the reactive chain of events that each step triggers. A strong strategic plan anticipates how actions will ripple,

Epiphany 17 – Thinking Two Moves Ahead — Why Great Strategy Shifts the Whole System Read More »

From Power Triangle to Stakeholder Influence Matrix: Mapping Stakeholder Dynamics for Change

In Epiphany 15, I introduced the Real World Power Triangle, a practical lens for navigating organizational change through the eyes of executive sponsors, beneficiaries, and those at risk of being disintermediated. It’s a high-impact way to ensure initiatives gain traction by acknowledging the emotional and political terrain of change. But in more complex initiatives—especially within

From Power Triangle to Stakeholder Influence Matrix: Mapping Stakeholder Dynamics for Change Read More »

Commander’s Intent: Leading with Clarity, Letting Go of Control

One of the most impactful leadership concepts I’ve carried from the Marine Corps into marketing and business is the idea of Commander’s Intent. In the military, before any exercise or combat operation, every Marine knows two things: Leadership is not just about barking orders or sticking rigidly to a plan. It’s about clarity—clarity of mission,

Commander’s Intent: Leading with Clarity, Letting Go of Control Read More »

Epiphany 13: Embrace the Founder’s Superpowers

When building an agency, a startup, or any business, one of the most potent assets in the early days—and often well beyond—is the founder’s unique combination of passion and subject matter expertise. These are the founders’ superpowers. But like any superpower, they can accelerate growth and unintentionally create friction. This epiphany lesson is about how

Epiphany 13: Embrace the Founder’s Superpowers Read More »