Epiphany 23: Contribution Value Beats Contract Value
How Listening—and KPI Chaining—Become Your Competitive Advantage One of the more revealing advisory calls I’ve had came from a client asking a simple but powerful question: “Why aren’t our clients renewing with us?” I did the craziest thing you could imagine, I asked them. The top responses from former clients? “They’re not meeting our needs,” […]
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