Last week, I wrote about how Comcast did not sync with their systems to auto-credit people for their free “loyalty movie,” and I also encountered a similar problem with Hertz. These two events have shown me that people don’t always think through the potential issues that people could have with their newly optioned offers or systems. Hertz […]
Check the full workflow of your system when adding something new Read More »
South By Southwest Interactive (SXSWi) opened its panel picker on Monday allowing the community to vote for the panels that should be added to the event. You can vote until September 4th 2009. The actual interactive event will be March 12 – 16, 2010. For those who are not aware, there are also music and
Best SXSW 2010 Social Media Panels – Go Vote Read More »
When I look at the common elements of large companies doing well in search marketing, I almost always encounter some Center of Excellence (CoE). While they may not always be called a CoE, some call them Search Council; nonetheless, they are some centralized information repository or governance on how search is deployed around the world
Centers of Excellence are Critical for Success in Search and Social Media Read More »
This newly reformulated C-Suite track at Search Engine Strategies San Jose takes the conference to a new level by providing a truly strategic view into the mind of the CMO. With the exception of the last session, the track is agency free. Only actual senior marketers from large and small brands are speaking. Not that
SES San Jose – Special CMO Focused Track Read More »
So says a recent report titled – “The Digital Marketing Standard: Executive Perspectives on Digital Marketing.” I was fascinated by the obvious disconnect between reality and the data. I will interject my commentary below. I have requested the full report but only have the various released material to comment on. [I still have not received
CMO’s admit being behind the curve on digital marketing– finally Read More »
Just before I left on vacation, an executive commented that \”doing SEO creates more problems than it fixes\” after explaining that some of the issues we found on the site were \”caused\” by changes and mistakes other teams had made. He believed the more audits and reviews, the more things were being found. This is
SEO creates more problems than it fixes Read More »
I have been asked by a number of people about the current state of the market and the key competitive threats and opportunities. There have been many different context put on that question but I wanted to share some of my answers and see if there are any differing thought. While many of these may seem like big vs. small agency that is not the case. The opportunities are real for either agency to win this this current economy.
Current Marketing Threats & Opportunities Read More »
One trend I am noticing more and more as the advertising market sours and budgets decrease is vendors and publishers doing end-runs around agencies and key internal evangelists. CMOs and senior marketing managers are grasping for improvements in performance and tactics that can help them extract additional value from their current marketing budgets. This desperation
Disintermediation Increases in Hard Times Read More »
Here at SXSW in Austin the Twitter for Marketing session was full nearly 30 minutes before the session so we were not able to get into the room. A bunch of those blocked from entering were frustrated and noticed a nice open area just down the hall and move there to have our own sessions.
Tweet Hall – creating our own session Read More »