There is an old saying that you need to “spend money to make money,” but what about “spending money to save money” or to capture lost revenue? Many companies appear unwilling to invest where there are direct and, in some cases, immediate savings. We frequently encountered this attitude with Hreflang Builder. Companies come to us […]
Spend Money to Make Money Read More »
Yesterday I posted in Facebook a quote that I received twice in the same morning from two different people and once previously last week. All three people were interested in DataPrizm but wanted to adapt features of it for their existing offline workflow. They essentially told me “we want exactly what we have now but
Accepting that Not Everyone Wants or Needs Change Read More »
2015 was a challenging year for me in terms of my love-hate relationship with my career as a Search Marketing Consultant. At least once a month, I was so frustrated with either a client or our industry that I wanted to move on to something more rewarding. That being said, it was also a fantastic
Turning 2015’s Frustrations Into 2016 Opportunities Read More »
First I have to admit, and most people who know me I am a mileage whore. Everyone who has traveled with me is always amazed at the ways I can find to accumulate miles. At my peak I was flying 300k plus miles a year and 150 nights in hotels so I was typically United
Loyalty and Mileage Awards Have a Higher Cost than Expected Read More »
Here is another case where I must question whether it is pure capitalism, good business practices, or greed that is capitalizing on those who are struggling. Progressive Insurance My son in Boston has progressive auto insurance. He got an email notification that his car insurance was coming due.. It was interesting to see the various
Capitalism, Good Business or Greed? Read More »
A few months ago, I was looking to book a flight for my wife and me to go from Sydney to Auckland, New Zealand, while we are in the area for a conference. Being a “very” loyal two million-mile United customer, I went there first to check on flights. I was going on one big
Stupid Systems or Greedy Airlines? Read More »
I mailed my taxes recently and sent them with delivery confirmation. I went online to get the confirmation and found that the one I sent to Hartford, which is two towns or about 8 miles from my house, took nearly twice as long as the same first-class envelope going to Oregon. Note that the Oregon
Ineffeciency or Effeciency of US Postal Service Read More »
In my previous post, I mentioned I was researching flights and found a crazy mileage run routing. I had a buddy tell me he had flown Virgin Atlantic to the continent previously and suggested I check them out. So I went to “The Google” and entered “Virgin Atlantic to Nairobi,” which seemed like a simple
Flight to Africa Rant #2 – Virgin Atlantic Missed Opportunity Read More »
I have been asked to keynote an event in Kenya in June. I was looking at some flight options, and trusty United App thought a good route would be for me to do the following: Fly from JFK in New York to Los AngelesFly back from Los Angeles back to Newark (the other NYC airport)Wait
Flight to Africa via Los Angeles – Possible Milage Run Read More »
I was on a blog today and saw the following conflicting ad messages: one warns against being the next JC Penny or Overstock from buying links and the other pushes buying links. Interesting.
Conflicting Ad Messages Read More »