International Business

Localization: A Compliance Cost or a Reduction in Customer Friction?

International Business / By

I have watched companies struggle with localization for decades, especially on the web. Too often, localization is treated as a cost of compliance rather than an investment in reducing customer friction. The current debate over Quebec’s Bill 96 and its French-language requirements is a perfect example of this debate. As part of the U.S.-Canada trade […]

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AI Hreflang Management: The Magical Unicorn That Only Exists in Blog Posts

International Business, Rants / By

If I had a dollar for every time someone asked me about “AI hreflang management” or the mythical “AI hreflang tools,” I’d have at least fifty bucks and that’s just from last month’s site visits and the two emails I got last week. The SEO world has decided that AI is the new duct tape,

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