From Power Triangle to Stakeholder Influence Matrix: Mapping Stakeholder Dynamics for Change

In Epiphany 15, I introduced the Real World Power Triangle, a practical lens for navigating organizational change through the eyes of executive sponsors, beneficiaries, and those at risk of being disintermediated. It’s a high-impact way to ensure initiatives gain traction by acknowledging the emotional and political terrain of change. But in more complex initiatives—especially within […]

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Why Google Isn’t Racing to Replace Hreflang with AI—And Probably Never Will

There is a growing chorus in international SEO circles claiming that Google will soon utilize AI or some other form of automation to replace hreflang especially after Google’s recent ccTLD domain consolidation. On the surface, it sounds reasonable—why wouldn’t Google, armed with increasingly powerful machine learning tools, “just figure it out”? The answer: because there’s

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The Forgotten Business Case for Every Employee: Why Contribution Matters

Every employee, at some point before they were hired, whether for a new role, a backfill, or a stretch position, someone made a business case to support the need for their hiring. You might not have written it out, but the thinking was clear:We believe this person will help us generate revenue, reduce expenses, enhance

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Epiphany 13: Embrace the Founder’s Superpowers

When building an agency, a startup, or any business, one of the most potent assets in the early days—and often well beyond—is the founder’s unique combination of passion and subject matter expertise. These are the founders’ superpowers. But like any superpower, they can accelerate growth and unintentionally create friction. This epiphany lesson is about how

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Understanding The Why

“When employees understand the ‘why’ behind their work, they’re not just doing a task — they’re participating in a mission.” While working in the yard yesterday, I noticed something out of place in my neighbor’s yard. The downspout extension was directed directly towards the house’s foundation. Clearly, someone did not understand the purpose of the

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The Double-Edged Sword of Recognition: When Rewarding Good Work Goes Wrong

Recognition is one of leadership’s most potent yet underutilized tools. It inspires loyalty, reinforces values, and creates momentum. I discuss some of the applications in Mission First, People Always. But, like any sharp tool, it must be used carefully—or it can cut in the wrong direction.  People will go to extraordinary lengths when they feel

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