That comment, “surf the energy waves of others,” was a big takeaway from the recent podcast interview with Keynote Speaker and Bestselling author Tim Ash on Bad Decisions with Jim Banks. Tim was speaking about his realization that one should not fight one\’s destiny; do things that motivate you and help fulfill your purpose. His […]
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Again, this year, my wife and I took a fast-paced trip over the Christmas and New Year holidays. We visited the capitals of multiple Southeast Asian countries, starting in Kuala Lumper, Malaysia, on Christmas day, moving to Yangon, Myanmar, Hanoi, Vietnam, Vientiane, Laos, and wrapping up in Bangkok, Thailand. The order was due to the
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Most digital agencies are service-centric and do not have many hard assets like buildings, equipment, or inventory, making it somewhat easier to set a valuation. This post delves into the intricacies of agency valuation, shedding light on how factors like goodwill, proprietary tools, and earn-out structures influence the final price tag. Over my thirty years
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There is an old saying that you need to “spend money to make money,” but what about “spending money to save money” or to capture lost revenue? Many companies appear unwilling to invest where there are direct and, in some cases, immediate savings. We frequently encountered this attitude with Hreflang Builder. Companies come to us
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Sea slugs, formally known as nudibranchs or Nudi\’s to SCUBA divers, represent a group of shell-less marine mollusks. Their unique shapes and vibrant colors, ranging from beautiful blues to fluorescent pink and orange, earn them nicknames like the blue dragon, sea rabbit, and one that resembles Pikachu. The availability of high-quality compact underwater cameras and
Can Sea Slugs Boost Tourism? Read More »
This morning, I was talking to a prospective client looking to hire their first in-house SEO to complement some external resources. They had come across an old article I had written, Employee Traits Necessary For Hiring the SEO of Tomorrow, and asked me if these were still true. I agree they are still very much
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Updated: April 17, 2023 As part of my Opportunities for 2016 and wanting a better quality of life, I have been going through my client roster and prospects, trying to find the optimal mix. When I complained about a few of these wonderful clients, my wife reminded me that having them was my fault. She
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There was a Linkedin post last Friday ranting about some SEOs still providing long (100 to 200-page audit reports) to clients. The poster stated long audit reports were a waste of effort since everyone was too busy to read them. The poster suggested instead providing an easy-to-digest checklist of action items based on priorities. His
SEO Audits Longer or Shorter? Read More »
Over the holidays, my wife and I did a fast-paced trip across 7 countries over 12 days. Starting in Sofia, Bulgaria moving counterclockwise through Serbia, Bosnia-Herzegovina, Croatia, Montenegro, Algeria, and North Macedonia, ending back in Bulgaria. My passion is international travel and I have been fortunate to tie that into my consulting. Just like with
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I recently was asked by an agency advisory client to help them understand why most of their clients did not renew their projects with them. My first question was, “Have you asked them?” Typically, the answer is no, but in this case, surprisingly, they did, and the answer was, “You are not meeting our needs.”
Understanding and Achieving Your Client’s Goals Read More »