Digital marketing is a field defined by constant change, but a single realization can fundamentally reshape how we think, act, and lead from time to time. In this series, I’ll share the pivotal moments and epiphanies that have transformed my approach to strategy, execution, and leadership. Here, an epiphany isn’t just a fleeting insight; it’s a sudden, […]
New Series: My Digital Marketing Epiphanies Read More »
Going through my spam folder, I came across this beauty. It seems that I have inherited $44 billion with a capital B. To receive my billions, currently held in trust by a jumble of real bank names, I need to send them a copy of a $50 gift card and, of course, the code to
If Spammers only knew about AI. Read More »
If I had a dollar for every time someone asked me about “AI hreflang management” or the mythical “AI hreflang tools,” I’d have at least fifty bucks and that’s just from last month’s site visits and the two emails I got last week. The SEO world has decided that AI is the new duct tape,
AI Hreflang Management: The Magical Unicorn That Only Exists in Blog Posts Read More »
In marketing services, an often unspoken tension is at the heart of every agency-client relationship. It’s not about bad faith or incompetence — it’s about a fundamental misalignment of goals that, if left unmanaged, can quietly derail even the most promising partnerships. Understanding this tension is critical for mid-level managers tasked with selecting, managing, or
Understanding the Hidden Tension Between Clients and Marketing Agencies Read More »
Our Andalusian adventure has in the planning cycle for over 20 years when we first visited Spain. It was one of the places that did not sync with a work trip and we kept putting it into our “when we retire bucket. We had a work event in Poland and committed to fitting it into
Andalusian Adventure Planning Tips Read More »
As a Marine, I learned that success comes from deliberate and careful movements, achieved through slow, controlled actions, ultimately leading to faster and more accurate performance. Focusing on “slow is smooth and smooth is fast” emphasizes precision and minimizing unnecessary movement to maximize efficiency and effectiveness in close-quarters combat situations. But when I transitioned into the
Epiphany 18 – The Compounding Power of Consistency Read More »
In business, it’s easy to focus only on the immediate next step in a plan or project. I believe that excellent execution, whether in leadership, marketing, product, or transformation, goes beyond solving today’s problems but thinking about the reactive chain of events that each step triggers. A strong strategic plan anticipates how actions will ripple,
Epiphany 17 – Thinking Two Moves Ahead — Why Great Strategy Shifts the Whole System Read More »
I posted a new article on my company blog titled “Invisible at the Worst Time, Why American Manufacturers are Losing the Tariff Opportunity,” which highlights three problems with US Manufacturing websites that are making them hard to find when businesses are looking for domestic sourcing. In today’s volatile trade landscape, American manufacturers should be enjoying
Why American Manufacturers Are Missing Out on the Tariff Opportunity-and How to Fix It Read More »
A common thread in all of the previous epiphanies is the focus on the fundamentals and root causes. Focusing on the fundamentals and core strategies is crucial for any company seeking to enhance profits and generate long-term business value. Even the most experienced manager with extensive knowledge of generating business value and growing a business
Epiphany 16 – Business Fundamentals Read More »
“Great Leaders Don’t Demand Innovation – They Enable It! Great Leaders Don’t Demand Innovation – They Enable It! Innovation isn’t something you can wave a magic wand to create. It’s something you build into its DNA. In this epiphany, I want to share a deeper look into what it takes to foster a culture of
Epiphany 14: Enable and Encourage Innovation Read More »