Over the past few months, I met with several current and potential agency partners to discuss their experiences with hreflang, specifically Hreflang Builder. I wanted to understand why they were not using it as much as they should be. The responses were interesting and eye-opening. After absorbing all of this input and reflection, I came […]
Sell Simplicity but Enable Complexity Read More »
A manager recently told me that his employees do not seem to care about helping him meet his business objectives. He went on to say they only care about their KPIs. I asked him if they even knew what they were. Did he share them, or better yet factor them into the contributions of the
Do we really care about business objectives? Read More »
The past few weeks have been very frustrating, and most of it has been from trying to nurture a few projects stuck in limbo. I did a few whiteboard sessions to identify the problems and how we might break through. It seems simple: the company says they are losing $1 to $5 million a month
Overcoming the Power Dynamics of Hreflang Implementations Read More »
No more than 30 minutes after I posted an article detailing SEO frustrations implementing hreflang, Facebook reminded me that I had posted a similar frustration on a Friday five years earlier. Funny, Facebook wanted to create a donate button when I posted the observation. I should have taken them up and maybe made a GoFundMe
The Difference 5 Years Makes Read More »
Data transparency is essential to build trust and confidence from those who use it to make decisions. Unfortunately, too often, when asked to review the data model, we are told it is confidential or, better yet, proprietary. The Freakonomics podcast recently had multiple episodes on candles within the academic research community due to other researchers
Championing Data Transparency Read More »
I have frequently said that critical reasoning skills are essential for Marketers, especially those in SEO. I even had it on the list of critical traits for hiring enterprise SEOs. On any given day, there are hundreds of posts and articles on the topic, many of which contradict each other and others that defy any
Critical Reasoning Skills Read More »
I had recently applied for a highly competitive Ph.D. program and, unfortunately, was not chosen. I outlined a few ideas I wanted to explore in my purpose statement. The structured program would provide me with a supportive environment and access to resources, making the research process more efficient and the results more compelling. However, I
Global Business Research Ideas Read More »
I finally had the chance to watch the blockbuster movie Oppenheimer. Despite the hype, I was not that interested in watching it. I assumed they would sanitize it like most movies of that period. What prompted me to watch it was that Robert Downey Jr. had won many awards for his role as a supporting
Leadership and Life Lessons from Oppenheimer Read More »
Nowadays, there’s so much effort and innovation around creating highly visual reports and pumping out data, often without any insights or actionability. This week alone, I saw multiple LinkedIn articles on learning Python to mine data and create amazing visualizations. None of these articles mentioned mining insights for actionable activities. My other pet peeve is
Reports for the Sake of Reporting Read More »