While migrating my old personal blog to this domain, I came across this gem of an article. Strangely, this rant was 18 years ago on May 26, 2007, and I have had some of these same challenges this week. I changed the title from ” SEO Creates more problems than it fixes ” to asking, […]
Does SEO create more problems than it fixes? Read More »
Yesterday I posted in Facebook a quote that I received twice in the same morning from two different people and once previously last week. All three people were interested in DataPrizm but wanted to adapt features of it for their existing offline workflow. They essentially told me “we want exactly what we have now but
Accepting that Not Everyone Wants or Needs Change Read More »
Popular article republished from the Bisan Digital company blog. The above is the headline of a nice shiny object that Google is dangling in front of marketers. One that is being used out of context and, I am sure, has resulted in significant money being pissed away in paid search. Now, I am not against
89% Uplift from Paid Search Clicks Read More »
The integration of SEO and Social Media should be as natural as peanut butter and jelly. While a natural fit, few companies are even thinking of having these teams meet, let alone work together. Yes, many SEO teams have created some best practices and thrown them over the fence to the many Social Media task
The integration of SEO and Social Media Read More »
For one company, it was potentially $2.3 million for just 7 words Several people have asked me to explain this worksheet since I presented it recently at a local conference. Several years ago, I developed a more advanced version of this worksheet for a company to help justify to management that they should spend money
The Cost of Not Ranking Organically Read More »
In a recent post, I discussed how businesses should leverage Search Marketing techniques to intersect with existing searcher demand. I firmly believe that when we understand the searcher’s intent, where a searcher is in the buying cycle or even the type of search they are doing, advertisers can better intersect with the current demand for
Maximize Search Relevance to Attract, Engage and Retain Searchers Read More »
I recently had an interesting discussion with a CMO of a personal computer manufacturing company about how little they were leveraging search marketing. He told me that their main objective in this recession was to maximize traditional advertising to generate awareness and therefore increase demand for their products. I told him that was admirable but
Leverage Search Marketing for Demand Intersection Read More »
I received a Google Alert this morning about a site referencing my Search Engine Marketing Inc. book. As you would expect, I went there, and it was a standard scrapped site with the reviews all neatly listed on the page, clearly hoping to make some cash off the four sets of AdSense ads on the
Are Search Marketers Drunks or do DUI lawyers have poorly matched ads? Read More »
I was in a meeting earlier this week that had nothing to do with search marketing. However, once they learned of my background in search marketing they started lobbing search questions. They went on to tell me they have hired a half-dozen agencies and consultants over the years and nothing has ever really gotten them
Your biggest barrier to ranking well may be — your own company Read More »
Bing Shopping is one of the key vertical categories in the new search engine. You can search for a product, and it will understand that you are looking for information related to the product. Microsoft’s goal is to give you the “best answer” for your product searches. Starting with a query like “Nikon digital camera”
Bing Shopping Search Review Read More »