Social Media

Will big brands be the death of social media?

6 Comments / Rants, Social Media / By

I was prompted to write an article in Advertising Age this morning about Unilever’s foray into Social Media in China.  This article highlights various social media campaigns that Unilever runs in Asia, specifically their Ponds Age Miracle cream product launch. While I applaud Unilever for leaping into Social Media Marketing and for getting excellent guidance

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