I was helping a friend in China research Danube river cruise options for his upcoming trip to Europe. Â I have wanted to do a similar cruise so I too was curious of the options so I spent some time researching the options. As you would expect from a savvy search marketer, I did a […]
Give a Little to Get a lot! Read More »
So says a recent report titled – \”The Digital Marketing Standard: Executive Perspectives on Digital Marketing.\” I was fascinated by the obvious disconnect between reality and the data. I will interject my commentary below. I have requested the full report but only have the various released material to comment on. [Still have not received it
CMO\’s admit being behind the curve on digital marketing– finally Read More »
To and from my vacation in Grand Cayman I was on 4 different US Air flights where the flight attendants were pushing their airlines credit card. Right after the safety briefing they went into the virtues of the card. They then went up and down the aisles flashing the applications and taking them back from
US Airways Flight Attendants Hawking Credit Cards Read More »
Search ad spending by tech, electronics companies slows is the headline to the B2B Magazine article last week by Chris Hosford. Chris was referring to a Paid Search spend study released recently by Covario. The study indicated that search spend by technology companies had decreased. Now, it was not Chris’ story or the study by
Search ad spending by tech, electronics companies slows Read More »
If you sell a service or offer anything that is local-centric, you MUST, MUST, MUST ensure you have local findability and leverage the increased adoption of smartphones, especially the iPhone. Recently, I was in Austin, Texas, for SXSW and needed to take a cab after an event at the Carver Museum to return to our
Mobile Findability is Critical for Success Read More »
I have been asked by a number of people about the current state of the market and the key competitive threats and opportunities. There have been many different context put on that question but I wanted to share some of my answers and see if there are any differing thought. While many of these may seem like big vs. small agency that is not the case. The opportunities are real for either agency to win this this current economy.
Current Marketing Threats & Opportunities Read More »
One trend I am noticing more and more as the advertising market sours and budgets decrease are vendors and publishers doing end-runs around agencies and key internal evangelists. CMO’s and senior marketing managers are grasping for improvements in performance and tactics that can help them ink out any additional value from their current marketing budgets.
Disintermediation Increases in Hard Times Read More »