I was prompted to write an article in Advertising Age this morning about Unilever’s foray into Social Media in China. This article highlights various social media campaigns that Unilever runs in Asia, specifically their Ponds Age Miracle cream product launch. While I applaud Unilever for leaping into Social Media Marketing and for getting excellent guidance […]
Will big brands be the death of social media? Read More »
In today’s trying times, it is critical to show love to those clients you already have.. If they feel loved and you provide undisputed value, convenience, or performance, it makes it hard for them to change. The following are a few examples of how I did and did no feel the love in the past
I went to three different stores on Sunday trying to purchase a desktop computer I can convert into a server. I am trying to set up MS IIS Server so I can use their new IIS SEO Tool for few of my sites. I am a fiercely loyal Mac owner and if this software worked
Will someone please sell me a desktop computer? Read More »
I have always thought that media planners do a reasonably good job of geographically targeting ads. Now, I am not a big fan of 99% of the ads on TV and have two DVRs to ensure my ad viewing is minimal. The two ads I will mention below were not bad—they got my attention, but
TV advertising and effective targeting Read More »
Ahh, Comcast – volumes have been written about this well-managed organization and its customer service. I do have to give them credit for developing a monopoly in my local area where they are the only, though crappy, high-speed internet provider available in my neighborhood. But I digress. Apparently, I am a very loyal customer. Because
Comcast Loyal Sucker Read More »
I received a Google Alert this morning about a site referencing my Search Engine Marketing Inc. book. As you would expect, I went there, and it was a standard scrapped site with the reviews all neatly listed on the page, clearly hoping to make some cash off the four sets of AdSense ads on the
Are Search Marketers Drunks or do DUI lawyers have poorly matched ads? Read More »
Trying to deal with these two companies on iPhone issues is like a dog chasing its tail – you will never get anywhere. They are like \”who\’s on first\” skit always referencing some bullshit restrictions of the other and in the end, neither really care about the consumer. That being said, I really love the
The Apple and AT&T Circle Jerk Read More »
I was helping a friend in China research Danube River cruise options for his upcoming European trip. I have wanted to do a similar cruise, so I spent some time researching the different cruise options. As you would expect from a savvy search marketer, I searched trusty Google. The #1 organic listing for the “Danube
Give a Little to Get a lot! Read More »
So says a recent report titled – “The Digital Marketing Standard: Executive Perspectives on Digital Marketing.” I was fascinated by the obvious disconnect between reality and the data. I will interject my commentary below. I have requested the full report but only have the various released material to comment on. [I still have not received
CMO’s admit being behind the curve on digital marketing– finally Read More »
To and from my vacation in Grand Cayman I was on 4 different US Air flights where the flight attendants were pushing their airlines credit card. Right after the safety briefing they went into the virtues of the card. They then went up and down the aisles flashing the applications and taking them back from
US Airways Flight Attendants Hawking Credit Cards Read More »