In the past year, I have noticed I am less likely to be loyal to brands, mainly because they don’t reciprocate that loyalty. I wrote about this 7 years ago when I was defecting from other brands and asked a question from a brand point of view – “Do brands still care about loyalty.” As […]
Should we stay loyal to brands? Read More »
I received my workout recap from IFIT and am pretty proud of the stats. It seems I am in the top 5% of users, which is motivating. I completed 262 in-app workouts and nearly 100 more outside of the app, which were custom-designed workouts to prepare for my cardiac stress test. It is scary that
Working Out in 2024 Read More »
I don’t make resolutions, but I try to capture a list of goals and aspirations for the year to help keep me honest. Wrapping up 2024 with a family trip to Japan, I had time to reflect on 2024 and what I want to get out of 2025. I turned 60 this year, so its
I updated this nearly 10-year-old post to add some current thoughts about single-purpose tools. The original version of this article was a mini rant about my exercise in integrating several small single-purpose SEO tools into an Enterprise SEO toolset that it seemed was not something that most SEOs felt a need for. Doing this update
Single Purpose Tools and Ineffeciency Read More »
This is a list of the essential items that permanently stay in my travel bag that I never leave home without. Watch—I have been a fan of the Garmin Series of watches for several years. I currently use the Garmin Fexix 7 Pro, which gives me a ton of information and maps in a pinch. It helps me
We chose Guatemala City to visit when looking for a destination for a long weekend that met the following criteria: Guatemala City and neighboring Antigua ticked all of the boxes, and we were not disappointed. Guatemala City, the capital of Guatemala, with several historical landmarks and cultural museums, is an excellent hub to start your trip
Destinations There are many unique places to visit in the world. I have been fortunate to see over 100 countries, and I want to visit many more. I am not a traditional travel blogger; I typically document what to do over a long weekend and, most importantly, create a journal of my experience. Planning Tips
We are continuing our theme of data transparency and effectiveness with ‘Data Deception,’ which I describe as using large numbers without context to deceive someone into believing you are more successful than you are. I wanted to write about this after listening to an episode of The Freakonomics Podcast, in which they discussed data fabrication.
Preventing Data Deception Read More »
I want to thank David Rodnitzky for writing the book “Selling Your Marketing Agency: Making the Most of Your Most Important Deal” – an excellent book I have wanted to write for a few years. It would have been a great resource when I was selling my first agency. David has experience buying and selling agencies in different formats
Selling Your Marketing Agency – Book Review Read More »
Yesterday, I posted a variation of this post on LinkedIn, indicating that now that I have sold Hreflang Builder, I will be working as an advisor and shifting my consulting focus back to some of the work I did at the beginning of my career. I get the most fulfillment when I am intellectually stimulated
Back to my Roots with Global Web Effectiveness Consulting Read More »