My mini-rant of the week concerns the ever-shrinking pages and the manufacturers who insist that this is what we, the consumers, want. This is not new. I remember seeing it first with ice cream and orange juice and a great article in USA Today and the recent Mouse Print article on Orange Juice carton shrinkage. I
Incredible Shrinking Food Packages and Real Deals Read More »
Original Search Engine Land Article Published August 3, 2010 Last time, I reviewed how to effectively manage multilingual content segmentation by looking at ways to use directories, parameters and other methods to optimize local market content. Once we have our content sorted, the next challenge we have is how to direct users—and more importantly, search spiders (crawlers)—to
Understanding The SEO Challenges Of Language Detection Read More »
The integration of SEO and Social Media should be as natural as peanut butter and jelly. While a natural fit, few companies are even thinking of having these teams meet, let alone work together. Yes, many SEO teams have established best practices and shared them with the numerous social media task forces and teams that
The integration of SEO and Social Media Read More »
Original Search Engine Land Article Published July 6, 2010 No, this is not another top-level domain vs. subdomain article. Still, it is better to delve into a deeper problem global companies face with their haphazard approach to local language content management. I have seen far too many international companies, large and small, cobble together local
Effectively Managing Multilingual Content Segmentation Read More »
Original Search Engine Land Article Published June 15, 2010 This week, I had the opportunity to speak at a special event hosted by the U.S. Commercial Service, titled “Leveraging Your Website To Increase International Sales.” While this topic is not new and has been covered by single sessions at other events, it is the first
Little Known But Powerful: Google’s Export Planning Tool Read More »
Earlier this week Google announced enhanced functionality of the “Top Queries” report within Webmaster Tools. This new function allows you to see more data for your organic phrases. It helps you understand the importance of rankings and the share of clicks you can achieve, and you move up the ranking ladder. The example images below
Power of Ranking and Share of Search Traffic Read More »
For one company, it was potentially $2.3 million for just 7 words Several people have asked me to explain this worksheet since I presented it recently at a local conference. Several years ago, I developed a more advanced version of this worksheet for a company to help justify to management that they should spend money
The Cost of Not Ranking Organically Read More »
On this day 25 years ago, Motoko and I got married. We are as happy today as we were then – well, at least I am 😉 Some of the highlights of this 25 year adventure are: A few who have sent congratulations today asked how we met. It is a pretty interesting story
Celebrating 25 Wonderful Years Read More »
Original Search Engine Land Article Published February 16, 2010 As the search engines rapidly move to offer more locally focused search results, those managing large global, single-domain sites are facing more and more difficulties in getting them indexed, detected as local, and then ranked in the local search results. This is especially true for Google
Global Vs. Local: How To Let Google Know How To Treat Your Site Read More »
Original Search Engine Land Article Post January 19, 2010 I typically don’t jump on the annual prediction bandwagon since too many cycles are spent defending some of the crazy things I come up with. However, I will go out on a limb and predict that 2010 will be the year of global search marketing. I
2010 Is The Year Global Search Marketing Finally Arrives Read More »