Social Media

The integration of SEO and Social Media

1 Comment / Integrated Marketing, Search Marketing, Social Media / By

The integration of SEO and Social Media should be as natural as peanut butter and jelly. While a natural fit, few companies are even thinking of having these teams meet, let alone work together. Yes, many SEO teams have established best practices and shared them with the numerous social media task forces and teams that […]

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Will big brands be the death of social media?

6 Comments / Rants, Social Media / By

I was prompted to write an article in Advertising Age this morning about Unilever’s foray into Social Media in China.  This article highlights various social media campaigns that Unilever runs in Asia, specifically their Ponds Age Miracle cream product launch. While I applaud Unilever for leaping into Social Media Marketing and for getting excellent guidance

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