Rants Archives

Current Marketing Threats & Opportunities

Digital Marketing, Integrated Marketing, Rants / By Bill Hunt

I have been asked by a number of people about the current state of the market and the key competitive threats and opportunities. There have been many different context put on that question but I wanted to share some of my answers and see if there are any differing thought. While many of these may seem like big vs. small agency that is not the case. The opportunities are real for either agency to win this this current economy.

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Disintermediation Increases in Hard Times

One trend I am noticing more and more as the advertising market sours and budgets decrease is vendors and publishers doing end-runs around agencies and key internal evangelists. CMOs and senior marketing managers are grasping for improvements in performance and tactics that can help them extract additional value from their current marketing budgets. This desperation