Yesterday, I reviewed my credit card statement and saw eight subscription charges. I opened my handy Evernote tracker, where I log each vendor, renewal date, and notes. Three of the eight had notes to cancel, but none of them were even due yet. Everyone had been renewed early. Buried in my inbox were two emails explaining […]
The Subscription Cancellation Hellscape: A War on Friction We’re Losing Read More »
We’ve reached a point where nearly every service, from flights to home internet to home security, is wrapped in fees, packages, and hidden upgrades. Companies have figured out that unbundling things that used to be included lets them charge more while pretending to give us options. $12 Billion in “Options” According to a recent U.S.
The Illusion of Choice: Bundling, Unbundling, and the Hidden Cost of Convenience Read More »
I write this as part rant, part reflection. Over the years, I’ve fought hard to get organizations to look beyond vanity metrics—beyond “rankings” and “traffic”—and embrace insights that could actually change how they think about search, their competitive position, and their customers. Some of these ideas gained brief traction, but many were ignored, misunderstood, or
Five Underutilized Search Insights That Could Still Change Your Business Read More »
Going through my spam folder, I came across this beauty. It seems that I have inherited $44 billion with a capital B. To receive my billions, currently held in trust by a jumble of real bank names, I need to send them a copy of a $50 gift card and, of course, the code to
If Spammers only knew about AI. Read More »
If I had a dollar for every time someone asked me about “AI hreflang management” or the mythical “AI hreflang tools,” I’d have at least fifty bucks and that’s just from last month’s site visits and the two emails I got last week. The SEO world has decided that AI is the new duct tape,
AI Hreflang Management: The Magical Unicorn That Only Exists in Blog Posts Read More »
There is an old saying that you need to “spend money to make money,” but what about “spending money to save money” or to capture lost revenue? Many companies appear unwilling to invest where there are direct and, in some cases, immediate savings. We frequently encountered this attitude with Hreflang Builder. Companies come to us
Spend Money to Make Money Read More »
Yesterday I posted in Facebook a quote that I received twice in the same morning from two different people and once previously last week. All three people were interested in DataPrizm but wanted to adapt features of it for their existing offline workflow. They essentially told me “we want exactly what we have now but
Accepting that Not Everyone Wants or Needs Change Read More »
2015 was a challenging year for me in terms of my love-hate relationship with my career as a Search Marketing Consultant. At least once a month, I was so frustrated with either a client or our industry that I wanted to move on to something more rewarding. That being said, it was also a fantastic
Turning 2015’s Frustrations Into 2016 Opportunities Read More »
First I have to admit, and most people who know me I am a mileage whore. Everyone who has traveled with me is always amazed at the ways I can find to accumulate miles. At my peak I was flying 300k plus miles a year and 150 nights in hotels so I was typically United
Loyalty and Mileage Awards Have a Higher Cost than Expected Read More »
Here is another case where I must question whether it is pure capitalism, good business practices, or greed that is capitalizing on those who are struggling. Progressive Insurance My son in Boston has progressive auto insurance. He got an email notification that his car insurance was coming due.. It was interesting to see the various
Capitalism, Good Business or Greed? Read More »