I do think the bad economy (yes, its bad and not some scare tactic by Obama) and the fear of loosing their jobs that are causing some marketers to hide their heads in the sand and allow grossly under performing campaigns and programs continue to run. Until recently I had rarely encountered a marketer who […]
Is the bad economy creating Cowardly Marketers? Read More »
In my previous post, I mentioned I was researching flights and found a crazy mileage run routing. I had a buddy tell me he had flown Virgin Atlantic to the continent previously and suggested I check them out. So I went to “The Google” and entered “Virgin Atlantic to Nairobi,” which seemed like a simple
Flight to Africa Rant #2 – Virgin Atlantic Missed Opportunity Read More »
For a better part of this week I have been working on the lead generation and follow up management workflow for OC4.  One of the big lessons in my years of business is that you have to effectively manage your leads effectively or you will not fill your pipeline.  If that does not do it
Are you following up 100% of the time? Read More »
I was helping a friend in China research Danube River cruise options for his upcoming European trip. I have wanted to do a similar cruise, so I spent some time researching the different cruise options. As you would expect from a savvy search marketer, I searched trusty Google. The #1 organic listing for the “Danube
Give a Little to Get a lot! Read More »
Recently, I needed to resolve a problem with my Health Savings Account. This cool program deducts money from your pre-tax dollars and holds it for you. You are given a Visa debit card to pay for your medical supplies and doctor’s payments not covered by insurance. What I did not know is I needed to
Hyperlinking for Intellectually Challenged Businesses Read More »