Integrated Marketing Archives

Leverage Search Marketing for Traditional Media Demand Intersection

I recently had an interesting discussion with a CMO of a personal computer manufacturing company in China about how little they were leveraging search marketing. He told me that their primary objective in this recession was to maximize traditional advertising to generate awareness and therefore increase demand for their products. I told him that was […]

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Centers of Excellence are Critical for Success in Search and Social Media

When I look at the common elements of large companies doing well in search marketing, I almost always encounter some Center of Excellence (CoE). While they may not always be called a CoE, some call them Search Council; nonetheless, they are some centralized information repository or governance on how search is deployed around the world

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Consolidating Multiple Local Brands into Single Global Brand

Integrated Marketing / By Bill Hunt

I was at Wal-Mart a few weeks ago with my wife, who was picking up a few things. I do have to say the price difference at Wal-Mart for household cleaning products is amazing compared to other retail stores that carry them and even supermarkets. Now I understand why there is such a big P&G

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Your biggest barrier to ranking well may be — your own company

Integrated Marketing, Search Marketing / By Bill Hunt

I was in a meeting earlier this week that had nothing to do with search marketing. However, once they learned of my background in search marketing they started lobbing search questions. They went on to tell me they have hired a half-dozen agencies and consultants over the years and nothing has ever really gotten them

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Leveraging Searcher Stimuli

Integrated Marketing / By Bill Hunt

I recently had an experience with a client where they had enough infighting with various marketing and advertising tactical silos as well as the functional units of the agency, all playing one tactic off the other to gain a sliver of the ever-decreasing marketing budget. They told everyone they are tired of the fighting and

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Current Marketing Threats & Opportunities

Digital Marketing, Integrated Marketing, Rants / By Bill Hunt

I have been asked by a number of people about the current state of the market and the key competitive threats and opportunities. There have been many different context put on that question but I wanted to share some of my answers and see if there are any differing thought. While many of these may seem like big vs. small agency that is not the case. The opportunities are real for either agency to win this this current economy.

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