I was in Wal-Mart a few weeks ago with my wife picking up a few things.  I do have to say the price difference at Wal-Mart for household cleaning products is amazing compared to other retails stores that carry them and even supermarkets. Now I understand why there is such a big P&G contingent […]
Consolidating Multiple Local Brands into Single Global Brand Read More »
I was in a meeting earlier this week that had nothing to do with search marketing. However, once they learned of my background in search marketing they started lobbing search questions. They went on to tell me they have hired a half-dozen agencies and consultants over the years and nothing has ever really gotten them
Your biggest barrier to ranking well may be — your own company Read More »
Just before I left on vacation, an executive commented that \”doing SEO creates more problems than it fixes\” after explaining that some of the issues we found on the site were \”caused\” by changes and mistakes other teams had made. He believed the more audits and reviews, the more things were being found. This is
SEO creates more problems than it fixes Read More »
This weekend I have received a number of email and seen many tweets about the growth in social media predicted by Forrester and covered by Andy Beal from Marketing Pilgrim http://www.marketingpilgrim.com/2009/04/forrester-social-media-growth.html In the Forrester chart there are some interesting predictions. Tactic CAGR Growth Social Media 34% Mobile Advertising 27% Display Advertising 17% Search Marketing 15%
Forrester Expects Significant Growth in Digital Tactics Read More »
I recently had the experience with a client where they had enough infighting with various marketing and advertising tactical silos as well as the functional units of the agency all playing one tactic off the other to gain a sliver of the ever decreasing marketing budget. They told everyone they are tired of the fighting
Leveraging Searcher Stimuli Read More »
I have been asked by a number of people about the current state of the market and the key competitive threats and opportunities. There have been many different context put on that question but I wanted to share some of my answers and see if there are any differing thought. While many of these may seem like big vs. small agency that is not the case. The opportunities are real for either agency to win this this current economy.
Current Marketing Threats & Opportunities Read More »