A manager recently told me that his employees do not seem to care about helping him meet his business objectives. He went on to say they only care about their KPIs. I asked him if they even knew what they were. Did he share them, or better yet factor them into the contributions of the […]
Do we really care about business objectives? Read More »
On a recent dive trip to the Philippines I saw two different situations where service companies had upset and lost some of their best customers over something that could have been prevented by a bit of attention to detail. Â Too often companies do not understand the value of these low margin, loss leader tasks on
Are Your Poorly Executed Low Margin Services Hurting Business? Read More »
We would never imagine buying a car without a test drive, but there are so many other purchases that we must make by reading product descriptions and reviews I think companies can be more successful if they leverage a try-before-you-buy model. My favorite Scotch is Arbourlor which I was introduced to by tasking it in
Importance of Try before you Buy Read More »
Hi again, it’s been way too long since I last updated this blog, and it’s for a good reason. As a few of you know, I have been heads down developing a system to data mine keyword and social media data. Yes, I know the subject name sucks – any suggestions? What seemed like an
New Venture Announcement – Voice of Consumer Data Management System Read More »
I did the following interview after the panel discussion organized by Exchange 4 Media with some of the top Indian Digital Marketers at ‘Digital 3.0: A Roundtable on Marketing Strategies in a Digital World’ in Delhi India on January 17, 2011. As you would expect, some of my comments were controversial – especially when I
Interview with Exchange 4 Media – Delhi India Read More »
Kate Maddox from B2B Magazine released a story today outlining key findings from a recently completed study on The Impact of Social Media on Search. This study was a collaboration between B2B Magazine and Business.com. I was not able to find the full story – once I do I will post a link. The survey
The Impact of Social Media on Search Marketing Read More »
The integration of SEO and Social Media should be as natural as a peanut butter and jelly. While a natural fit, few companies are even thinking of having these teams meet let along work together. Yes, many SEO teams have created some best practices and thrown them over the fence to the many Social Media
The integration of SEO and Social Media Read More »
I have always thought that media planners do a reasonably good job of geographical targeting for ads.  Now, I am not a big fan of 99% of the ads on TV and have two DVR’s to ensure my ad viewing is minimal.  The two ads I will mention below were not bad – they got
TV advertising and effective targeting Read More »
I recently had an interesting discussion with a CMO of a personal computer manufacturing company about how little they were leveraging search marketing. He told me that their main objective in this recession was to maximize traditional advertising to generate awareness and therefore increase demand for their products. I told him that was admirable but
Leverage Search Marketing for Demand Intersection Read More »
When I look at the common element of large companies that are doing well in search marketing I almost always encounter some sort of Center of Excellence (CoE). While they may not always be called a CoE, some call them Search Council\’s none the less, they are some sort of centralized information repository or governance
Centers of Excellence are Critical for Success in Search and Social Media Read More »