Last week, I wrote about how Comcast did not sync with their systems to auto-credit people for their free “loyalty movie,” and I also encountered a similar problem with Hertz. These two events have shown me that people don’t always think through the potential issues that people could have with their newly optioned offers or systems. Hertz […]
Check the full workflow of your system when adding something new Read More »
In a recent post, I discussed how businesses can leverage Search Marketing techniques to capitalize on existing search demand. I firmly believe that when we understand the searcher’s intent, where a searcher is in the buying cycle, or even the type of search they are conducting, advertisers can better align with the current demand for their products
Maximize Search Relevance to Attract, Engage and Retain Searchers Read More »
Ahh, Comcast – volumes have been written about this well-managed organization and its customer service. I do have to give them credit for developing a monopoly in my local area where they are the only, though crappy, high-speed internet provider available in my neighborhood. But I digress. Apparently, I am a very loyal customer. Because
Comcast Loyal Sucker Read More »
As Motoko and I were going through security at the Hiroshima, Japan, airport last week, I noticed the sign below and grabbed a picture with my iPhone. After being wowed most of the week by a lot of new technology, this sign wrapped up the week: Sometimes, simple is just easier. This is a form
Hi-Tech Communications Device from Japan Read More »
I recently had an interesting discussion with a CMO of a personal computer manufacturing company in China about how little they were leveraging search marketing. He told me that their primary objective in this recession was to maximize traditional advertising to generate awareness and therefore increase demand for their products. I told him that was
Leverage Search Marketing for Traditional Media Demand Intersection Read More »
I received a Google Alert this morning about a site referencing my Search Engine Marketing Inc. book. As you would expect, I went there, and it was a standard scrapped site with the reviews all neatly listed on the page, clearly hoping to make some cash off the four sets of AdSense ads on the
Are Search Marketers Drunks or do DUI lawyers have poorly matched ads? Read More »
When I look at the common elements of large companies doing well in search marketing, I almost always encounter some Center of Excellence (CoE). While they may not always be called a CoE, some call them Search Council; nonetheless, they are some centralized information repository or governance on how search is deployed around the world
Centers of Excellence are Critical for Success in Search and Social Media Read More »
Trying to deal with these two companies on iPhone issues is like a dog chasing its tail – you will never get anywhere. They are like \”who\’s on first\” skit always referencing some bullshit restrictions of the other and in the end, neither really care about the consumer. That being said, I really love the
The Apple and AT&T Circle Jerk Read More »
I was helping a friend in China research Danube River cruise options for his upcoming European trip. I have wanted to do a similar cruise, so I spent some time researching the different cruise options. As you would expect from a savvy search marketer, I searched trusty Google. The #1 organic listing for the “Danube
Give a Little to Get a lot! Read More »
I was at Wal-Mart a few weeks ago with my wife, who was picking up a few things. I do have to say the price difference at Wal-Mart for household cleaning products is amazing compared to other retail stores that carry them and even supermarkets. Now I understand why there is such a big P&G
Consolidating Multiple Local Brands into Single Global Brand Read More »