Original Search Engine Land Article Published February 16, 2010 As the search engines rapidly move to offer more locally focused search results, those managing large global, single-domain sites are facing more and more difficulties in getting them indexed, detected as local, and then ranked in the local search results. This is especially true for Google […]

Original Search Engine Land Article Post January 19, 2010 I typically don’t jump on the annual prediction bandwagon since too many cycles are spent defending some of the crazy things I come up with. However, I will go out on a limb and predict that 2010 will be the year of global search marketing. I

Original Search Engine Land Article Published November 24, 2009 At a recent international search marketing conference in London, the most frequent question asked by the audience was “How do I get my content found and indexed by global and local search engines?” During the breaks, I talked to a few people who indicated little or

There’s a significant opportunity for marketers who take time to understand markets beyond their home territory and deploy search programs that allow them to connect directly with consumers in their native language. “In their native language” is the make-or-break part of succeeding in a new market, yet too many companies fail to even consider many