Data transparency is essential to build trust and confidence from those who use it to make decisions. Unfortunately, too often, when asked to review the data model, we are told it is confidential or, better yet, proprietary. The Freakonomics podcast recently had multiple episodes on candles within the academic research community due to other researchers […]
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I have frequently said that critical reasoning skills are essential for Marketers, especially those in SEO. I even had it on the list of critical traits for hiring enterprise SEOs. On any given day, there are hundreds of posts and articles on the topic, many of which contradict each other and others that defy any
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I had recently applied for a highly competitive Ph.D. program and, unfortunately, was not chosen. I outlined a few ideas I wanted to explore in my purpose statement. The structured program would provide me with a supportive environment and access to resources, making the research process more efficient and the results more compelling. However, I
Global Business Research Ideas Read More »
I finally had the chance to watch the blockbuster movie Oppenheimer. Despite the hype, I was not that interested in watching it. I assumed they would sanitize it like most movies of that period. What prompted me to watch it was that Robert Downey Jr. had won many awards for his role as a supporting
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Nowadays, there’s so much effort and innovation around creating highly visual reports and pumping out data, often without any insights or actionability. This week alone, I saw multiple LinkedIn articles on learning Python to mine data and create amazing visualizations. None of these articles mentioned mining insights for actionable activities. My other pet peeve is
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That comment, “surf the energy waves of others,” was a big takeaway from the recent podcast interview with Keynote Speaker and Bestselling author Tim Ash on Bad Decisions with Jim Banks. Tim was speaking about his realization that one should not fight one\’s destiny; do things that motivate you and help fulfill your purpose. His
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Again, this year, my wife and I took a fast-paced trip over the Christmas and New Year holidays. We visited the capitals of multiple Southeast Asian countries, starting in Kuala Lumper, Malaysia, on Christmas day, moving to Yangon, Myanmar, Hanoi, Vietnam, Vientiane, Laos, and wrapping up in Bangkok, Thailand. The order was due to the
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Most digital agencies are service-centric and do not have many hard assets like buildings, equipment, or inventory, making it somewhat easier to set a valuation. This post delves into the intricacies of agency valuation, shedding light on how factors like goodwill, proprietary tools, and earn-out structures influence the final price tag. Over my thirty years
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There is an old saying that you need to “spend money to make money,” but what about “spending money to save money” or to capture lost revenue? Many companies appear unwilling to invest where there are direct and, in some cases, immediate savings. We frequently encountered this attitude with Hreflang Builder. Companies come to us
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A few years ago, I was invited to speak at a company’s internal digital summit. Tucked inside my broader presentation, I had a few slides on crawl and indexation issues to remind the attendees that crawling and indexing are essential. However, what started as a brief overview evolved into a frustrating and eye-opening ad hoc
Why Don’t SEO’s Have More Respect For Crawling and Indexing? Read More »