We chose Guatemala City to visit when looking for a destination for a long weekend that met the following criteria: Guatemala City and neighboring Antigua ticked all of the boxes, and we were not disappointed. Guatemala City, the capital of Guatemala, with several historical landmarks and cultural museums, is an excellent hub to start your trip […]
Destinations There are many unique places to visit in the world. I have been fortunate to see over 100 countries, and I want to visit many more. I am not a traditional travel blogger; I typically document what to do over a long weekend and, most importantly, create a journal of my experience. Planning Tips
We are continuing our theme of data transparency and effectiveness with ‘Data Deception,’ which I describe as using large numbers without context to deceive someone into believing you are more successful than you are. I wanted to write about this after listening to an episode of The Freakonomics Podcast, in which they discussed data fabrication.
Preventing Data Deception Read More »
I want to thank David Rodnitzky for writing the book “Selling Your Marketing Agency: Making the Most of Your Most Important Deal” – an excellent book I have wanted to write for a few years. It would have been a great resource when I was selling my first agency. David has experience buying and selling agencies in different formats
Selling Your Marketing Agency – Book Review Read More »
Yesterday, I posted a variation of this post on LinkedIn, indicating that now that I have sold Hreflang Builder, I will be working as an advisor and shifting my consulting focus back to some of the work I did at the beginning of my career. I get the most fulfillment when I am intellectually stimulated
Back to my Roots with Global Web Effectiveness Consulting Read More »
Over the past few months, I met with several current and potential agency partners to discuss their experiences with hreflang, specifically Hreflang Builder. I wanted to understand why they were not using it as much as they should be. The responses were interesting and eye-opening. After absorbing all of this input and reflection, I came
Sell Simplicity but Enable Complexity Read More »
The Frustration That Sparked This Post A manager I was advising said something that stuck with me: “My team doesn’t seem to care about business objectives—they only focus on their KPIs.” It sounds like a leadership problem. And it is. But here’s the kicker:When I asked him if he’d actually shared the business objectives with
Do We Really Care About Business Objectives? Read More »
The past few weeks have been very frustrating, and most of it has been from trying to nurture a few projects stuck in limbo. I did a few whiteboard sessions to identify the problems and how we might break through. It seems simple: the company says they are losing $1 to $5 million a month
Overcoming the Power Dynamics of Hreflang Implementations Read More »
No more than 30 minutes after I posted an article detailing SEO frustrations implementing hreflang, Facebook reminded me that I had posted a similar frustration on a Friday five years earlier. Funny, Facebook wanted to create a donate button when I posted the observation. I should have taken them up and maybe made a GoFundMe
The Difference 5 Years Makes Read More »
Data transparency is essential to build trust and confidence from those who use it to make decisions. Unfortunately, too often, when asked to review the data model, we are told it is confidential or, better yet, proprietary. The Freakonomics podcast recently had multiple episodes on candles within the academic research community due to other researchers
Championing Data Transparency Read More »