I have been building widgets, macros, and software tools since 1984, when I set up a Zenith Z-100 computer that had been shipped to my department while I was in the Marine Corps. I cannot count how many problems I have tried to solve with automation. I was never really doing it for profit, but […]
Confessions of a Saas Founder: Key Frustrations I Faced and What I’d Do Differently Read More »
I updated this nearly 10-year-old post to add some current thoughts about single-purpose tools. The original version of this article was a mini rant about my exercise in integrating several small single-purpose SEO tools into an Enterprise SEO toolset that it seemed was not something that most SEOs felt a need for. Doing this update
Single Purpose Tools and Ineffeciency Read More »
Over the past few months, I met with several current and potential agency partners to discuss their experiences with hreflang, specifically Hreflang Builder. I wanted to understand why they were not using it as much as they should be. The responses were interesting and eye-opening. After absorbing all of this input and reflection, I came
Sell Simplicity but Enable Complexity Read More »
I love the MVP approach to applications, and it is how I build all my tools—build just the essentials necessary to get the job done. However, while that works great for personal consumption, it has different challenges and expectations when applied to commercialized tools. Suppose you are unfamiliar with MVP, the acronym for Minimum Viable
Challenges of Minimum Viable Products Read More »