I firmly believe that your team can only be successful if it is empowered to do its job. If you ask the manager, they think they have empowered their employees but that is not necessarily true. Empowering your employees means giving them the authority, resources, trust, and freedom to make decisions and take ownership of […]
Digital marketing is a field defined by constant change, but every so often, a single realization can fundamentally reshape how we think, act, and lead. In this series, I’ll share the pivotal moments and epiphanies that have transformed my approach to strategy, execution, and leadership. Here, an epiphany isn’t just a fleeting insight; it’s a sudden, striking
New Series: My Digital Marketing Epiphanies Read More »
Going through my spam folder, I came across this beauty. It seems that I have inherited $44 billion with a capital B. To receive my billions, currently held in trust by a jumble of real bank names, I need to send them a copy of a $50 gift card and, of course, the code to
If Spammers only knew about AI. Read More »
If I had a dollar for every time someone asked me about “AI hreflang management” or the mythical “AI hreflang tools,” I’d have at least fifty bucks and that’s just from last month’s site visits and the two emails I got last week. The SEO world has decided that AI is the new duct tape,
AI Hreflang Management: The Magical Unicorn That Only Exists in Blog Posts Read More »
While migrating my old personal blog to this domain, I came across this gem of an article. Strangely, this rant was 18 years ago on May 26, 2007, and I have had some of these same challenges this week. I changed the title from ” SEO Creates more problems than it fixes ” to asking,
Does SEO create more problems than it fixes? Read More »
Clint Eastwood popularized those three words as the gruff Marine in the movie Heartbreak Ridge, where he was trying to make a group of undisciplined misfits into an elite fighting force capable of any challenge. As a Marine, three words were drilled into me until they became instinctive: Improvise, Adapt, Overcome. It wasn’t just a
Epiphany 20 – Build a Culture of Adaptability – Improvise, Adapt, Overcome Read More »
Every business owner must be ready to accept the idea of “eating your own” and “disrupting your own business” to maximize long-term opportunities. The concept of “eating your own” is rooted in the idea that companies must be willing to disrupt their existing business models to capture new opportunities, even if it means cannibalizing current
Epiphany 19 – Don’t Be Afraid to Eat Your Own Read More »
In marketing services, an often unspoken tension is at the heart of every agency-client relationship. It’s not about bad faith or incompetence — it’s about a fundamental misalignment of goals that, if left unmanaged, can quietly derail even the most promising partnerships. Understanding this tension is critical for mid-level managers tasked with selecting, managing, or
Understanding the Hidden Tension Between Clients and Marketing Agencies Read More »
Our Andalusian adventure has in the planning cycle for over 20 years when we first visited Spain. It was one of the places that did not sync with a work trip and we kept putting it into our “when we retire bucket. We had a work event in Poland and committed to fitting it into
Andalusian Adventure Planning Tips Read More »
As a Marine, I learned that success comes from deliberate and careful movements, achieved through slow, controlled actions, ultimately leading to faster and more accurate performance. Focusing on “slow is smooth and smooth is fast” emphasizes precision and minimizing unnecessary movement to maximize efficiency and effectiveness in close-quarters combat situations. But when I transitioned into the
Epiphany 18 – The Compounding Power of Consistency Read More »