The era of indiscriminate web crawling is coming to an end. As infrastructure costs mount and legal frameworks become more stringent, both search engines and AI companies are shifting from “crawl everything” to “crawl selectively.” This transformation, catalyzed by initiatives like Cloudflare’s Pay Per Crawl and growing resource constraints, demands that content creators optimize for […]

While preparing for a webinar last week with my good friend at Milestone Internet on the “Future-Proofing your SEO Strategy” and how businesses must shift from traditional SEO to Generative Engine Optimization (GEO) I started with the same assumption many others have: “We need a new framework becase Everything’s changed.” But as I sifted through

Everyone’s talking about the outcomes, the traffic drops, AI answers, disappearing links, and the end to SEO as we know it, but not enough people are asking: What actually changed? The rise of AI-powered search has triggered widespread anxiety across the digital world. Organic visibility is collapsing. Zero-click results are taking over. SEO is dead,

Cloudflare has introduced a new solution called Pay Per Crawl, billed as a “third option” for content owners to leverage in the new AI world. The blog post highlights that publishers had only two options: “all open” or “walled garden.” CloudFlare’s new Pay‑Per‑Crawl feature allows it to charge AI crawlers per request. Using HTTP 402 and secure authentication,