There’s a moment in every entrepreneur’s journey when clarity hits like lightning. For me, one of the biggest epiphanies came not from a whiteboard or boardroom but from the chaos of more clients than I could handle and the need to build a team that shared my beliefs and had skills that I did not. […]
Epiphany 11: Building a Winning Agency Read More »
“Client love isn’t about doing what you’re paid to do—it’s about being indispensable by owning their goals, delivering outcomes, and showing up like a true partner every single day.” In agencies and client services, it’s easy to fall into the trap of thinking that delivering what you were paid for is enough. But if you
Epiphany 8 – Showing the Love Read More »
Asking your employees if they know how your company makes money might seem like a simple question. Still, a more pressing question is how we maintain profitability. A lack of understanding of these similar but potentially complex questions can have consequences for any size organization. I have been trying to finish this article for several
Why Employees Need to Know How Your Company Remains Profitable? Read More »
“The worst time to find out a client is unhappy is when they’re already walking out the door.” Client satisfaction and retention are the lifeblood of any agency. Yet, too many firms rely on assumptions rather than actively measuring how their clients feel about their service. By implementing a structured Client Feedback System, agencies can
Implenting a Client Feedback System Read More »
“Your client isn’t choosing between your agency and doing nothing—they’re choosing between your services and something else.” Client retention is the real marker of success in agencies, consultants, and marketing teams. Too many businesses focus on the mechanics of their service—tasks completed, reports delivered, and actions taken — without ever stepping back to ask the
Epiphany 6 – Delivering Economic Value Read More »
“If you understand the fundamentals, you can troubleshoot problems faster and more effectively.” In the fast-paced world of SEO and digital marketing, individuals often chase the latest trends and shiny objects, such as AI-driven automation, Python scripting, and advanced machine learning techniques. While these tools help increase efficiency and have a place at the table,
Epiphany 7 – Fundamentals and Root Causes Read More »
Offer strategic partnerships not “consulting by the pound.” While this is listed as Epiphany 9, differentiation is critical for long-term business success. Over the past few years, I have consulted with companies that all believe they are different from their competitors, and it is often tough for them to learn that they do the same
Epiphany 9 – Differentiation – You Must Be Different Read More »
“Search engines are not just a marketing tool; they are a direct bridge to a consumer’s intent.” In my original business school thesis from 1994, I noted that search engines were the only marketing vehicle that allowed us to connect with consumers directly at the point of interest. I suggested that by providing the information
Epiphany 4 – Understanding Searcher Intent Read More »
Throughout my years of working with clients, agencies, and teams, one of the most significant epiphanies I’ve had is the importance of over-communication. When I say “over-communicate,” I don’t mean sending excessive emails or overwhelming people with information. Instead, I mean providing absolute clarity in tasks, expectations, and performance reporting in a way that is helpful
Epiphany 3 – The Power of Over-Communication Read More »
A force multiplier is anything—a process, tool, or person—that makes something or someone more effective, scalable, or impactful. Bill Hunt In my career, I’ve had several moments of clarity (epiphanies) that radically changed how I approach my life, job, or business. One of the most profound came when I worked at IBM and truly understood
Epiphany 1 – Leverage Force Multipliers Read More »