I had wanted to go to Gibraltar since I saw the silhouette of the island in the 1070’s Prudential insurance commercial and a certificate on my uncle’s “Order of the Rock” for crossing through the strait in the Navy. Gibraltar, a unique British enclave at the southern tip of Spain, offers a blend of natural
6 Hours in Gibralter Read More »
The Strategic Advantage of Mapping the Known Unknowns TL;DR Most business cases and pitches fail before they even begin—because they overlook the hidden dynamics shaping the decision. You can do everything “right” and still walk into a losing room. The real skill isn’t just presenting well—it’s mapping the terrain in advance: surfacing competing interests, unspoken
Epiphany 25: Don’t Lose Before You Enter the Room Read More »
TL;DR: Most people think a business case is about getting a “yes”—but in reality, it’s about engineering alignment. A great business case doesn’t just present a smart idea; it surfaces hidden landmines, appeals to individual incentives, and enlists the real centers of power—before the pitch even hits the boardroom. The Turning Point In the early
How Listening—and KPI Chaining—Become Your Competitive Advantage One of the more revealing advisory calls I’ve had came from a client asking a simple but powerful question: “Why aren’t our clients renewing with us?” I did the craziest thing you could imagine, I asked them. The top responses from former clients? “They’re not meeting our needs,”
Epiphany 23: Contribution Value Beats Contract Value Read More »
If Part One, “Software Compliance & Ownership Essentials,” was about building software the right way, this article is about proving it when it counts. Enterprise clients, investors, and acquirers aren’t just buying a product; they’re buying confidence: confidence in your ownership, your governance, your risk profile, and your ability to scale without exposing them to
Software Exit Readiness: Preparing for Sales, Investment, or Acquisition Read More »
Most software founders focus on features, velocity, and go-to-market. But beneath the hood, your product must be legally ownable, compliantly built, and risk-contained—or you’ll face deal-breaking issues later. It is this second part of the job that many developers overlook. In this first article, I’ll walk through the essential steps every agency or product builder
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In a world of multimodal results and AI-powered curation, shelf space isn’t just about showing up—it’s about being the brand that gets picked, cited, and trusted. From Floor Plan to Recommendation Engine In The New Shelf War, I explored how modern search results resemble a retail floor, with brands battling for placement across shopping blocks,
Search as Shelf Talk: How to Be the Brand That Google Recommends Read More »
The era of indiscriminate web crawling is coming to an end. As infrastructure costs mount and legal frameworks become more stringent, both search engines and AI companies are shifting from “crawl everything” to “crawl selectively.” This transformation, catalyzed by initiatives like Cloudflare’s Pay Per Crawl and growing resource constraints, demands that content creators optimize for
The New Economics of Web Crawling: A Framework for Selective Content Ingestion Read More »
You used to win in search by ranking #1. Now you win by showing up everywhere. I was preparing for a recent webinar on “Future-Proofing Your Search Strategy,” where we would discuss the need to be multimodal. When I ran two simple searches. The first was for a product I needed, “new trail running shoes,”
The New Shelf War: How to Win Visibility in the Multimodal Search Era Read More »
While preparing for a webinar last week with my good friend at Milestone Internet on the “Future-Proofing your SEO Strategy” and how businesses must shift from traditional SEO to Generative Engine Optimization (GEO) I started with the same assumption many others have: “We need a new framework becase Everything’s changed.” But as I sifted through
Why SEO’s Fundamentals Still Matter in the Age of AI Read More »