Recently, at dinner with a client, two people scolded me for not writing as often as I had previously. Apparently, for some, my tough-love approach to business and search marketing helps them get some of their initiatives moving. I tried explaining why I don’t write more but wanted to make it public. Reason #1 –
Why I Don’t Write More Read More »
Initially, I wanted to title this post “When Sales and SEO Don’t Communicate.” Still, I realized it was more about an all-too-common marketing failure: not ensuring Searchers can accomplish what they came to the site to do. Many companies fail to grasp the relatively simple concept of connecting keyword phrases they want to rank for to
Can your Searcher’s Complete Their Tasks? Read More »
That is a major question that I find myself asking more and more. What is the value to me of being loyal? I have used some brands without change for 20, 30, and, in the case of Crest toothpaste, over 50 years. More and more I see companies chasing new customers at the expense of
Do brands still care about loyalty? Read More »
Doing what is expected and requested by customers On a recent dive trip to the Philippines, I encountered two instances where service companies had upset and lost some of their best customers over something that could have been prevented with a bit of attention to detail. Too often, companies fail to recognize the value of
Are Your Poorly Executed Low Margin Services Hurting Business? Read More »
Why can’t we be honest and direct with SEO problems? It seems all of our reporting is just the good stuff. Yesterday, I saw a PPC report from an agency that was managing over 20,000 keywords. The main report showed the 20 best-performing keywords and ads and some engagement graphs, and that was it. There
Do you create Warm Fuzzy, Kittens and Bunnies Reports? Read More »
Last Wednesday, I was in China for a meeting with the Procurement department of a large multinational company. The meeting was the final (interrogation) interview before awarding a major global consulting project. The meeting started with pleasantries, then the manager opened her folder, and on the top page was a printout of my LinkedIn profile.
Is your Lack of a Well Managed Personal Brand Hurting You? Read More »
I love the MVP approach to applications, and it is how I build all my tools—build just the essentials necessary to get the job done. However, while that works great for personal consumption, it has different challenges and expectations when applied to commercialized tools. Suppose you are unfamiliar with MVP, the acronym for Minimum Viable
Challenges of Minimum Viable Products Read More »
The article is a new format that I want to try to maintain. It combines diary entries, reminders, venting, and epiphanies I experienced during the week. This week was very busy. I had an on-site meeting with a client to review 2015 and plan for 2016, and many of the following were reminders of key
Best of the Week – January 18th 2016 Read More »
Yesterday, I posted on Facebook a quote that I received twice in the same morning from two different people, and once previously last week. All three people were interested in DataPrizm but wanted to adapt its features for their existing offline workflow. They essentially told me, ‘We want exactly what we have now, but online
Accepting that Not Everyone Wants or Needs Change Read More »
2015 was a challenging year for me in terms of my love-hate relationship with my career as a Digital Marketing Consultant. At least once a month, I was so frustrated with either a client or our industry that I wanted to move on to something more rewarding. That being said, it was also a fantastic
Turning 2015’s Frustrations Into 2016 Opportunities Read More »