One trend I am noticing more and more as the advertising market sours and budgets decrease is vendors and publishers doing end-runs around agencies and key internal evangelists. CMOs and senior marketing managers are grasping for improvements in performance and tactics that can help them extract additional value from their current marketing budgets. This desperation […]
Disintermediation Increases in Hard Times Read More »
For those of you in the Austin area or who are flying in for PubCon South or SXSW stop in and catch my session on the SEO Landscape, where I will cover the following: SEO is gaining popularity due to the high cost of PPC, as well as a growing understanding among companies to integrate
Pubcon Austin – Hear me speak! Read More »
I have a particular affinity for the SES London conference. About seven years ago, at this event, the GSI partners and I were referred to as the “dream team” of search, and we have had our heads high with pride and delivered killer work since. Attending the event also means I get to go on
SES London 2009 Observations & Comments Read More »
Recently, I needed to resolve a problem with my Health Savings Account. This cool program deducts money from your pre-tax dollars and holds it for you. You are given a Visa debit card to pay for your medical supplies and doctor’s payments not covered by insurance. What I did not know is I needed to
Hyperlinking for Intellectually Challenged Businesses Read More »
That is the question I am starting to ask marketers who don’t seem to get the importance of Search Marketing. In my Top Shelf SEO session at Webmasterworld Vegas I asked the room how many people using an iPhone have had a problem finding the information they were looking for an nearly all the hands