Vanessa Fox has put together a killer must attend Search Developer Summit (unfortunatly, I will be in China) scheduled for June 12th in San Francisco. Vanessa\’s Jane and Robot is hosting it jointly with Microsoft. If you’re a web developer or SEO, this is a great opportunity to hear directly from other developers who have […]
Search Developer Summit Read More »
Bing Shopping is one of the key vertical categories in the new search engine. You can do a search for a product and it will understand that you are looking for information related to products. Microsoft\’s goal is to give you the \”best answer\” for your products searches. Starting with a query like \”Nikon digital
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Just before I left on vacation, an executive commented that \”doing SEO creates more problems than it fixes\” after explaining that some of the issues we found on the site were \”caused\” by changes and mistakes other teams had made. He believed the more audits and reviews, the more things were being found. This is
SEO creates more problems than it fixes Read More »
To and from my vacation in Grand Cayman I was on 4 different US Air flights where the flight attendants were pushing their airlines credit card. Right after the safety briefing they went into the virtues of the card. They then went up and down the aisles flashing the applications and taking them back from
US Airways Flight Attendants Hawking Credit Cards Read More »
The Search Engine Marketing Professional Organization (SEMPO), www.sempo.org, will hold a series of events in connection with ad:tech Singapore, June 9. Singapore is the first stop on a three-city Asian tour that SEMPO is undertaking to foster the awareness of search engine marketing and connect professionals in the region with Western markets. It will also
SEMPO Kicks off Asia Tour with Visit to Singapore on June 9 Read More »
A Practical Guide to Mastering Strategy + Performance in a Tough Economy Wednesday, May 13 | 6:00pm – 9:00pm Location: Microsoft, 1290 Avenue of the Americas, Belvedere & Bethesda Terrace conference room, 6th floor, NYC Attendance capped at 125, limited space, RSVP today! Light refreshments served throughout UPDATE! Three Special Workshops by Industry Thought Leaders
Search Engine Marketing for the Times – 212 NYC Event Read More »
Since Ogilvy let the cat out of the bag with a release to the New York Times I can talk about my upcoming departure from Global Strategies. Actually, I am still here until the end of May and will continue to be a shareholder. My departure is an amicable one of my choosing. I needed
This weekend I have received a number of email and seen many tweets about the growth in social media predicted by Forrester and covered by Andy Beal from Marketing Pilgrim http://www.marketingpilgrim.com/2009/04/forrester-social-media-growth.html In the Forrester chart there are some interesting predictions. Tactic CAGR Growth Social Media 34% Mobile Advertising 27% Display Advertising 17% Search Marketing 15%
Forrester Expects Significant Growth in Digital Tactics Read More »
I recently had the experience with a client where they had enough infighting with various marketing and advertising tactical silos as well as the functional units of the agency all playing one tactic off the other to gain a sliver of the ever decreasing marketing budget. They told everyone they are tired of the fighting
Leveraging Searcher Stimuli Read More »
You can now access Lotus Notes on your iPhone! According to IBM\’s announcement you can now bring your Lotus Notes email, calendar, and contacts to your Apple iPhone. Yay! Unfortunately many corporate IT departments are not aware of this which is one of the reasons Blackberry devices are still dominant at large companies with enterprise
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