In my previous post, I mentioned I was researching flights and found a crazy mileage run routing. I had a buddy tell me he had flown Virgin Atlantic to the continent previously and suggested I check them out. So I went to “The Google” and entered “Virgin Atlantic to Nairobi,” which seemed like a simple […]
Flight to Africa Rant #2 – Virgin Atlantic Missed Opportunity Read More »
I have been asked to keynote an event in Kenya in June. I was looking at some flight options, and trusty United App thought a good route would be for me to do the following: Fly from JFK in New York to Los AngelesFly back from Los Angeles back to Newark (the other NYC airport)Wait
Flight to Africa via Los Angeles – Possible Milage Run Read More »
I was on a blog today and saw the following conflicting ad messages: one warns against being the next JC Penny or Overstock from buying links and the other pushes buying links. Interesting.
Conflicting Ad Messages Read More »
I did the following interview after the panel discussion organized by Exchange 4 Media with some of the top Indian Digital Marketers at Digital 3.0: A Roundtable on Marketing Strategies in a Digital World in Delhi, India, on January 17, 2011. As you would expect, some of my comments were controversial, especially when I suggested
Interview with Exchange 4 Media – Delhi India Read More »
This week at SES London, a few people scolded me for not writing more frequently. I will try to do better… I have been insanely busy on a few client products and the forthcoming “Voice of the Consumer Data Management System” brilliantly code-named “VOCDMS” – may need to do some crowdsourcing on the name;-). Hard
Scolded for not writing Read More »
As usual, the family and I went on our year-end diving trip. This time we went to the Dominican Republic. Since United and Continental have merged, we took advantage of the direct 4-hour flight from Newark. In the past 10 years since I swore off Continental, I have only flown them twice out of necessity.
Continental Airlines Elite Access – Too elite Read More »
My mini-rant of the week concerns the ever-shrinking pages and the manufacturers who insist that this is what we, the consumers, want. This is not new. I remember seeing it first with ice cream and orange juice and a great article in USA Today and the recent Mouse Print article on Orange Juice carton shrinkage. I
Incredible Shrinking Food Packages and Real Deals Read More »
The integration of SEO and Social Media should be as natural as peanut butter and jelly. While a natural fit, few companies are even thinking of having these teams meet, let alone work together. Yes, many SEO teams have created some best practices and thrown them over the fence to the many Social Media task
The integration of SEO and Social Media Read More »
Earlier this week Google announced enhanced functionality of the “Top Queries” report within Webmaster Tools. This new function allows you to see more data for your organic phrases. It helps you understand the importance of rankings and the share of clicks you can achieve, and you move up the ranking ladder. The example images below
Power of Ranking and Share of Search Traffic Read More »
For one company, it was potentially $2.3 million for just 7 words Several people have asked me to explain this worksheet since I presented it recently at a local conference. Several years ago, I developed a more advanced version of this worksheet for a company to help justify to management that they should spend money
The Cost of Not Ranking Organically Read More »