On a recent dive trip to the Philippines I saw two different situations where service companies had upset and lost some of their best customers over something that could have been prevented by a bit of attention to detail. Â Too often companies do not understand the value of these low margin, loss leader tasks on […]
Are Your Poorly Executed Low Margin Services Hurting Business? Read More »
Why can’t we be honest and direct with SEO problems? It seems all of our reporting is just the good stuff. Yesterday, I saw a PPC report from an agency that was managing over 20,000 keywords. The main report showed the 20 best-performing keywords and ads and some engagement graphs, and that was it. There
Do you create Warm Fuzzy, Kittens and Bunnies Reports? Read More »
Last Wednesday, I was in China for a meeting with the Procurement department of a large multinational company. The meeting was the final (interrogation) interview before awarding a major global consulting project. The meeting started with pleasantries, then the manager opened her folder, and on the top page was a printout of my LinkedIn profile.
Is your Lack of a Well Managed Personal Brand Hurting You? Read More »
I love the MVP approach to applications, and it is how I build all my tools—build just the essentials necessary to get the job done. However, while that works great for personal consumption, it has different challenges and expectations when applied to commercialized tools. Suppose you are unfamiliar with MVP, the acronym for Minimum Viable
Challenges of Minimum Viable Products Read More »
The article is a new format that I want to try to maintain. It combines diary entries, reminders, venting, and epiphanies I experienced during the week. This week was very busy. I had an on-site meeting with a client to review 2015 and plan for 2016, and many of the following were reminders of key
Best of the Week – January 18th 2016 Read More »
Yesterday I posted in Facebook a quote that I received twice in the same morning from two different people and once previously last week. All three people were interested in DataPrizm but wanted to adapt features of it for their existing offline workflow. They essentially told me “we want exactly what we have now but
Accepting that Not Everyone Wants or Needs Change Read More »
2015 was a challenging year for me in terms of my love-hate relationship with my career as a Search Marketing Consultant. At least once a month, I was so frustrated with either a client or our industry that I wanted to move on to something more rewarding. That being said, it was also a fantastic
Turning 2015’s Frustrations Into 2016 Opportunities Read More »
In 2015 I had at least 20 people come to me wanting to or needing to, due to a layoff, become a Search Marketing Consultant. For the most part I gave them all the same advice and wanted to share some of it with others not in my circle of friends. Note, most of these
Giving up Corporate America to be a Search Marketing Consultant Read More »
We would never imagine buying a car without a test drive, but there are so many other purchases that we must make by reading product descriptions and reviews I think companies can be more successful if they leverage a try-before-you-buy model. My favorite Scotch is Arbourlor which I was introduced to by tasking it in
Importance of Try before you Buy Read More »
Well, Mike and I finally got the 3rd Edition of Search Engine Marketing, Inc. out the door earlier this year. It is a complete rewrite of the previous editions. We now have more complimentary information on the companion book site Search Engine Marketing Inc. Please pick up your copy today and let us know what
Search Engine Marketing Inc – 3rd Edition Read More »