The craziest scuba dive I have done was with my son between the tectonic plates in Silfra, Iceland, during a crazy snowstorm, with Dive.is. This is us just before we got into the water. It was so cold, and the wind was blowing so hard, that we couldn’t wait until we got into the water […]
Craziest SCUBA Dive Read More »
After nearly ten years, I generated the last run of data using DataPrizm. Last June, after one of our prominent clients did not renew, I finally listed to Motoko and decided to wind down the tool after the last contract expired. I notified all of the remaining clients, some of who had been users
Emotional Roller Coaster of Shutting Down Tools Read More »
As part of my package for a graduate program in global relations and business, I had to write about an event that triggered an interest in global business. I thought it might be interesting to share parts of that essay since I frequently get asked how I got started in global market. My 30+ year
The evolution of my passion for Global Business Read More »
Most software starts with someone who is frustrated and is looking for a solution that does not currently exist or if it does, does not quickly solve the problem. The following insights are from 18 years of developing over 100 tools to make it more efficient to complete my projects. Is there a market for
Things I learned developing Search Software Read More »
I spent a good amount of time researching various distilleries and tour operators before we went, but I still had several “wish I had known moments” that I want to document for others thinking of making a similar trip. If you treat this experience like a weekend drunk fest in Napa Valley or a pub
Speyside Whiskey Tour – Know Before You Go Read More »
During a recent trip to Hokkaido, we tried ANA’s high-tech self-check bag check. It was pretty cool. You start by scanning your boarding pass from the kiosk or your phone. It then gives you a bag tag to add to the luggage. Once that is done, you select “ok” on the screen. The machine then takes
Hi-Tech Baggage Check Read More »
For the past few years, Anne Kennedy and I have held a session at PubCon in Vegas about how to hire and retain search marketing talent in the enterprise. We are not doing the session this year at PubCon, which is unfortunate due to all the recent articles about hiring SEOs. The recent SEO Professional Hiring
Employee Traits Necessary for Hiring the SEO of Tomorrow Read More »
Recently, at dinner with a client, two people scolded me for not writing as often as I had previously. Apparently, for some, my tough-love approach to business and search marketing helps them get some of their initiatives moving. I tried explaining why I don’t write more but wanted to make it public. Reason #1 –
Why I Don’t Write More Read More »
Initially, I wanted to title this post “When Sales and SEO Don’t Communicate.” Still, I realized it was more about an all-too-common marketing failure: not ensuring Searchers can accomplish what they came to the site to do. Many companies fail to grasp the relatively simple concept of connecting keyword phrases they want to rank for to
Can your Searcher’s Complete Their Tasks? Read More »
That is a major question that I find myself asking more and more. What is the value to me of being loyal? I have used some brands without change for 20, 30, and, in the case of Crest toothpaste, over 50 years. More and more I see companies chasing new customers at the expense of
Do brands still care about loyalty? Read More »