Bill Hunt, Author at Bill Hunt's Rant's & Raves

Why Google Isn’t Racing to Replace Hreflang with AI—And Probably Never Will

There is a growing chorus in international SEO circles claiming that Google will soon utilize AI or some other form of automation to replace hreflang especially after Google’s recent ccTLD domain consolidation. On the surface, it sounds reasonable—why wouldn’t Google, armed with increasingly powerful machine learning tools, “just figure it out”? The answer: because there’s

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The Forgotten Business Case for Every Employee: Why Contribution Matters

Leadership, Measuring Performance / By Bill Hunt

Every employee, at some point before they were hired, whether for a new role, a backfill, or a stretch position, someone made a business case to support the need for their hiring. You might not have written it out, but the thinking was clear:We believe this person will help us generate revenue, reduce expenses, enhance

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Epiphany 13: Embrace the Founder’s Superpowers

Epiphanies / By Bill Hunt

When building an agency, a startup, or any business, one of the most potent assets in the early days—and often well beyond—is the founder’s unique combination of passion and subject matter expertise. These are the founders’ superpowers. But like any superpower, they can accelerate growth and unintentionally create friction. This epiphany lesson is about how

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Understanding The Why

Leadership / By Bill Hunt

“When employees understand the ‘why’ behind their work, they’re not just doing a task — they’re participating in a mission.” While working in the yard yesterday, I noticed something out of place in my neighbor’s yard. The downspout extension was directed directly towards the house’s foundation. Clearly, someone did not understand the purpose of the

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The Double-Edged Sword of Recognition: When Rewarding Good Work Goes Wrong

Leadership / By Bill Hunt

Recognition is one of leadership’s most potent yet underutilized tools. It inspires loyalty, reinforces values, and creates momentum. I discuss some of the applications in Mission First, People Always. But, like any sharp tool, it must be used carefully—or it can cut in the wrong direction. People will go to extraordinary lengths when they feel

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The Power of Preventive Maintenance

Productivity Tips / By Bill Hunt

When you buy a car or house, you are faced with the never-ending tasks of preventative maintenance. From painting the house trim to rotating the tires and changing the oil, all of these tasks are necessary to preserve the life of these assets. However, I find that many people do not truly appreciate the benefits

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Mission First – People Always

Epiphanies / By Bill Hunt

“The effective leader must find a way to balance mission completion with the welfare of the team.” — Bill Hunt Balancing high performance with human-centric leadership is another key to successfully managing high-performing teams. At NCO school in the Marine Corps, I was taught “Mission First, Marines Always” to prioritize the care of my Marines

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My Introduction to Tariffs

Global Trade / By Bill Hunt

My first introduction to international trade and tariffs came when the freight forwarder called, asking me to deliver the check for the “aggregate tariff fees” for my shipment so they could pick up the container from the local port. When I placed the order, the final price was supposed to be delivered to my warehouse.

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Tariff Frequently Asked Questions

International Business / By Bill Hunt

For the past few weeks, I have had several people seeking answers to basic tariff questions, and even the new AI Overview does not necessarily provide answers.

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Epiphany 12: Building the Dream Team – From Founders to Force Multipliers

Epiphanies / By Bill Hunt

Every successful venture has a heartbeat — not just a founder with a vision but a team that breathes life into that vision. Reflecting on my career, no moment captures this truth better than the founding of Global Strategies. What we built wasn’t just a business — a band of complementary minds who trusted each

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