Bill Hunt

Epiphany 17 – Thinking Two Moves Ahead — Why Great Strategy Shifts the Whole System

In business, it’s easy to focus only on the immediate next step in a plan or project. I believe that excellent execution, whether in leadership, marketing, product, or transformation, goes beyond solving today’s problems but thinking about the reactive chain of events that each step triggers. A strong strategic plan anticipates how actions will ripple, […]

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Why American Manufacturers Are Missing Out on the Tariff Opportunity-and How to Fix It

I posted a new article on my company blog titled “Invisible at the Worst Time,  Why American Manufacturers are Losing the Tariff Opportunity,” which highlights three problems with US Manufacturing websites that are making them hard to find when businesses are looking for domestic sourcing. In today’s volatile trade landscape, American manufacturers should be enjoying

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From Power Triangle to Stakeholder Influence Matrix: Mapping Stakeholder Dynamics for Change

In Epiphany 15, I introduced the Real World Power Triangle, a practical lens for navigating organizational change through the eyes of executive sponsors, beneficiaries, and those at risk of being disintermediated. It’s a high-impact way to ensure initiatives gain traction by acknowledging the emotional and political terrain of change. But in more complex initiatives—especially within

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Why Google Isn’t Racing to Replace Hreflang with AI—And Probably Never Will

There is a growing chorus in international SEO circles claiming that Google will soon utilize AI or some other form of automation to replace hreflang especially after Google’s recent ccTLD domain consolidation. On the surface, it sounds reasonable—why wouldn’t Google, armed with increasingly powerful machine learning tools, “just figure it out”? The answer: because there’s

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The Forgotten Business Case for Every Employee: Why Contribution Matters

Every employee, at some point before they were hired, whether for a new role, a backfill, or a stretch position, someone made a business case to support the need for their hiring. You might not have written it out, but the thinking was clear:We believe this person will help us generate revenue, reduce expenses, enhance

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Commander’s Intent: Leading with Clarity, Letting Go of Control

One of the most impactful leadership concepts I’ve carried from the Marine Corps into marketing and business is the idea of Commander’s Intent. In the military, before any exercise or combat operation, every Marine knows two things: Leadership is not just about barking orders or sticking rigidly to a plan. It’s about clarity—clarity of mission,

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Epiphany 13: Embrace the Founder’s Superpowers

When building an agency, a startup, or any business, one of the most potent assets in the early days—and often well beyond—is the founder’s unique combination of passion and subject matter expertise. These are the founders’ superpowers. But like any superpower, they can accelerate growth and unintentionally create friction. This epiphany lesson is about how

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