That is the question I am starting to ask marketers who don’t seem to get the importance of Search Marketing.
In my Top Shelf SEO session at Webmasterworld Vegas I asked the room how many people using an iPhone have had a problem finding the information they were looking for an nearly all the hands went up. This is fundamental – you need to be findable.
Over the past few weeks, I have attended several search and digital marketing summits for large technical companies. At each of these, I ask the audience a set of specific questions:
- Do you use search engines? 100% of the hands
- If you were to make a purchase of over $300, how many would go to search engines for your research? 100% of the hands
- How many of you are selling products or services valued over $300? Nearly all the hands went up—they knew the next question!
- How many of you use Search Engine Marketing to make your products findable? Only a few hands went up!
The point of these questions was to show that while people are heavy users of search in their private lives, they have not made the connection that people looking for their products might do the same – why is this?
