The Promise of Martech—and the Reality Check I’ll admit it — I love it when McKinsey validates my “crazy” ideas. For years, I’ve been saying that most marketing technology underperforms not because the tools are bad, but because the ownership model is broken.Now, McKinsey’s latest research, “Rewiring Martech: From Cost Center to Growth Engine,” spells […]
Because the web isn’t a marketing channel anymore — it’s a capital allocation exercise. Please read the article before screaming at me on social media about the insane statement that you need a fancy piece of paper for a position. You will read later that I clearly state I don’t need an actual MBA. Still,
Why an MBA Should Manage Your Web Effectiveness Team Read More »
Companies frequently discuss digital transformation, automation, AI, and “streamlined operations.” But most can’t get the basics right. You want me to pay you faster? Make it easier for me to give you my money. Stop hiding phone numbers, using the wrong terminology, building dead-end forms, and shipping chatbots that can’t handle the top five things
Stop Adding Friction: Make It Easy for Me to Give You Money Read More »