Bing Shopping is one of the key vertical categories in the new search engine. You can search for a product, and it will understand that you are looking for information related to the product. Microsoft’s goal is to give you the “best answer” for your product searches. Starting with a query like “Nikon digital camera” […]
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Search ad spending by tech, electronics companies slows is the headline to the B2B Magazine article last week by Chris Hosford. Chris was referring to a Paid Search spend study released recently by Covario.The study indicated that search spend by technology companies had decreased. Now, it was not Chris’ story or the study by Covario
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If you sell a service or offer anything that is local-centric, you MUST, MUST, MUST ensure you have local findability and leverage the increased adoption of smartphones, especially the iPhone. Recently, I was in Austin, Texas, for SXSW and needed to take a cab after an event at the Carver Museum to return to our
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That is the question I am starting to ask marketers who don’t seem to get the importance of Search Marketing. In my Top Shelf SEO session at Webmasterworld Vegas I asked the room how many people using an iPhone have had a problem finding the information they were looking for an nearly all the hands