A few months ago, I was looking to book a flight for my wife and me to go from Sydney to Auckland, New Zealand, while we are in the area for a conference. Being a “very” loyal two million-mile United customer, I went there first to check on flights. I was going on one big […]
Stupid Systems or Greedy Airlines? Read More »
I mailed my taxes recently and sent them with delivery confirmation. I went online to get the confirmation and found that the one I sent to Hartford, which is two towns or about 8 miles from my house, took nearly twice as long as the same first-class envelope going to Oregon. Note that the Oregon
Ineffeciency or Effeciency of US Postal Service Read More »
In my previous post, I mentioned I was researching flights and found a crazy mileage run routing. I had a buddy tell me he had flown Virgin Atlantic to the continent previously and suggested I check them out. So I went to “The Google” and entered “Virgin Atlantic to Nairobi,” which seemed like a simple
Flight to Africa Rant #2 – Virgin Atlantic Missed Opportunity Read More »
I have been asked to keynote an event in Kenya in June. I was looking at some flight options, and trusty United App thought a good route would be for me to do the following: Fly from JFK in New York to Los AngelesFly back from Los Angeles back to Newark (the other NYC airport)Wait
Flight to Africa via Los Angeles – Possible Milage Run Read More »
I was on a blog today and saw the following conflicting ad messages: one warns against being the next JC Penny or Overstock from buying links and the other pushes buying links. Interesting.
Conflicting Ad Messages Read More »
This week at SES London, a few people scolded me for not writing more frequently. I will try to do better… I have been insanely busy on a few client products and the forthcoming “Voice of the Consumer Data Management System” brilliantly code-named “VOCDMS” – may need to do some crowdsourcing on the name;-). Hard
Scolded for not writing Read More »
As usual, the family and I went on our year-end diving trip. This time we went to the Dominican Republic. Since United and Continental have merged, we took advantage of the direct 4-hour flight from Newark. In the past 10 years since I swore off Continental, I have only flown them twice out of necessity.
Continental Airlines Elite Access – Too elite Read More »
My mini-rant of the week concerns the ever-shrinking pages and the manufacturers who insist that this is what we, the consumers, want. This is not new. I remember seeing it first with ice cream and orange juice and a great article in USA Today and the recent Mouse Print article on Orange Juice carton shrinkage. I
Incredible Shrinking Food Packages and Real Deals Read More »
I was prompted to write an article in Advertising Age this morning about Unilever’s foray into Social Media in China. This article highlights various social media campaigns that Unilever runs in Asia, specifically their Ponds Age Miracle cream product launch. While I applaud Unilever for leaping into Social Media Marketing and for getting excellent guidance
Will big brands be the death of social media? Read More »
In today’s trying times, it is critical to show love to those clients you already have.. If they feel loved and you provide undisputed value, convenience, or performance, it makes it hard for them to change. The following are a few examples of how I did and did no feel the love in the past