Measuring Performance

Five Underutilized Search Insights That Could Still Change Your Business

Measuring Performance, Rants / By

I write this as part rant, part reflection. Over the years, I’ve fought hard to get organizations to look beyond vanity metrics—beyond “rankings” and “traffic”—and embrace insights that could actually change how they think about search, their competitive position, and their customers. Some of these ideas gained brief traction, but many were ignored, misunderstood, or […]

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The Forgotten Business Case for Every Employee: Why Contribution Matters

Leadership, Measuring Performance / By

Every employee, at some point before they were hired, whether for a new role, a backfill, or a stretch position, someone made a business case to support the need for their hiring. You might not have written it out, but the thinking was clear:We believe this person will help us generate revenue, reduce expenses, enhance

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Integrating Search & Social Media via Press Releases

Measuring Performance / By

Many companies fail to capitalize on the opportunity to integrate search and social, which has many enterprise marketers giddy with anticipation of generating more links and achieving higher rankings. When someone submits, shares, or promotes your content on one of these sites, they typically include a keyword-rich link to your content. As this content gets

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