Every employee, at some point before they were hired, whether for a new role, a backfill, or a stretch position, someone made a business case to support the need for their hiring. You might not have written it out, but the thinking was clear:We believe this person will help us generate revenue, reduce expenses, enhance […]
The Forgotten Business Case for Every Employee: Why Contribution Matters Read More »
We are continuing our theme of data transparency and effectiveness with ‘Data Deception,’ which I describe as using large numbers without context to deceive someone into believing you are more successful than you are. I wanted to write about this after listening to an episode of The Freakonomics Podcast, in which they discussed data fabrication.
Preventing Data Deception Read More »
In case you missed it last week, Search Marketing Now has uploaded the webinar I did on \”Demonstrating the Value of SEO within a Large Organization:Â What to Measure, How to Report which was very well received by the attendees. In the webinar I focused on four key types of reports that represent the key
Measuring SEO in the Enterprise Webinar Read More »
Many companies fail to capitalize on the opportunity to integrate search and social, which has many enterprise marketers giddy with anticipation of generating more links and achieving higher rankings. When someone submits, shares, or promotes your content on one of these sites, they typically include a keyword-rich link to your content. As this content gets
Integrating Search & Social Media via Press Releases Read More »