“Let Me Get Right on This” That was my snarky headline for a keynote presentation where I shared an interesting request from a large industry trade group. For more than a decade, marketers have been chasing the mythical easy button. The fantasy goes like this: Back in 2013, this fantasy sounded like “all-in-one SEO dashboards.” […]
The Myth of AI and the Easy Button Read More »
While migrating my old personal blog to this domain, I came across this gem of an article. Strangely, this rant was 18 years ago on May 26, 2007, and I have had some of these same challenges this week. I changed the title from ” SEO Creates more problems than it fixes ” to asking,
Does SEO create more problems than it fixes? Read More »
In the past year, I have noticed I am less likely to be loyal to brands, mainly because they don’t reciprocate that loyalty. I wrote about this 7 years ago when I was defecting from other brands and asked a question from a brand point of view – “Do brands still care about loyalty.” As
Should we stay loyal to brands? Read More »
No more than 30 minutes after I posted an article detailing SEO frustrations implementing hreflang, Facebook reminded me that I had posted a similar frustration on a Friday five years earlier. Funny, Facebook wanted to create a donate button when I posted the observation. I should have taken them up and maybe made a GoFundMe
The Difference 5 Years Makes Read More »
I have frequently said that critical reasoning skills are essential for Marketers, especially those in SEO. I even had it on the list of critical traits for hiring enterprise SEOs. On any given day, there are hundreds of posts and articles on the topic, many of which contradict each other and others that defy any
Critical Reasoning Skills Read More »
Initially, I wanted to title this post “When Sales and SEO Don’t Communicate.” Still, I realized it was more about an all-too-common marketing failure: not ensuring Searchers can accomplish what they came to the site to do. Many companies fail to grasp the relatively simple concept of connecting keyword phrases they want to rank for to
Can your Searcher’s Complete Their Tasks? Read More »
That is a major question that I find myself asking more and more. What is the value to me of being loyal? I have used some brands without change for 20, 30, and, in the case of Crest toothpaste, over 50 years. More and more I see companies chasing new customers at the expense of
Do brands still care about loyalty? Read More »
Doing what is expected and requested by customers On a recent dive trip to the Philippines, I encountered two instances where service companies had upset and lost some of their best customers over something that could have been prevented with a bit of attention to detail. Too often, companies fail to recognize the value of
Are Your Poorly Executed Low Margin Services Hurting Business? Read More »
In the past two days, I have experienced the greed of hotels that are trying to exploit business travelers for events. Last night a friend of mine was In NYC from India and he had a rate of over $400 a night for the same hotel I was staying at a rate of $199. I
The Difference a Day Makes Read More »
Cleaning out my screen capture folder, I found this grab that was perfect for a rant on the problems with poorly managed data. Nearly two years ago, I converted my Business Week subscription from print to digital for my iPad. It appears that the non-digital side of Business Week was not aware of my transition,
Big Data with No Thinking Read More »