Global Marketing

Original Search Engine Land Article Published August 31, 2010 For many, the question posed in the title of this post seems silly, often eliciting a confused expression or a “how dare you ask that question” look from localization managers. Yet over the past few weeks, I have spoken to several localization and SEO managers at […]

Original Search Engine Land Article Published August 3, 2010 Last time, I reviewed how to effectively manage multilingual content segmentation by looking at ways to use directories, parameters and other methods to optimize local market content. Once we have our content sorted, the next challenge we have is how to direct users—and more importantly, search spiders (crawlers)—to

Original Search Engine Land Article Published July 6, 2010 No, this is not another top-level domain vs. subdomain article. Still, it is better to delve into a deeper problem global companies face with their haphazard approach to local language content management. I have seen far too many international companies, large and small, cobble together local

Original Search Engine Land Article Published June 15, 2010 This week, I had the opportunity to speak at a special event hosted by the U.S. Commercial Service, titled “Leveraging Your Website To Increase International Sales.” While this topic is not new and has been covered by single sessions at other events, it is the first

Original Search Engine Land Article Published February 16, 2010 As the search engines rapidly move to offer more locally focused search results, those managing large global, single-domain sites are facing more and more difficulties in getting them indexed, detected as local, and then ranked in the local search results. This is especially true for Google

Original Search Engine Land Article Post January 19, 2010 I typically don’t jump on the annual prediction bandwagon since too many cycles are spent defending some of the crazy things I come up with. However, I will go out on a limb and predict that 2010 will be the year of global search marketing. I

Original Search Engine Land Article Published November 24, 2009 At a recent international search marketing conference in London, the most frequent question asked by the audience was “How do I get my content found and indexed by global and local search engines?” During the breaks, I talked to a few people who indicated little or

There’s a significant opportunity for marketers who take time to understand markets beyond their home territory and deploy search programs that allow them to connect directly with consumers in their native language. “In their native language” is the make-or-break part of succeeding in a new market, yet too many companies fail to even consider many