Global Marketing

There is a growing chorus in international SEO circles claiming that Google will soon utilize AI or some other form of automation to replace hreflang especially after Google’s recent ccTLD domain consolidation. On the surface, it sounds reasonable—why wouldn’t Google, armed with increasingly powerful machine learning tools, “just figure it out”? The answer: because there’s

In a post on X, Mike Blazer asked the recurring question about using es-419 and a few adapted variations of it, showing an example of the hreflang XML sitemap for Google Drive that extended the es-419 further, appending country codes to the end.   Ironically, using the further extended es-419 code was the least of their concerns

Original Search Engine Land Article Published April 9, 2013 The lowly keyword phrase seems to be getting more attention these days. Last month, I spoke at SMX West about big data and co-optimization, then finished up at the International Search Summit with global keyword research and management. Based on the recently released 2013 Search Marketer Survey from

Original Search Engine Land Article Published January 15, 2013 In my previous article, “Big Win & Fails For Global Search Marketing,” I recapped some of the successes and failures in Global Search Marketing. I identified the lack of communication and collaboration as the biggest failure. While it is the biggest challenge, it is actually the easiest

Original Search Engine Land Article Published December 18, 2012 Rather than one of the typical year-end/new year predictions, I am going to use this space to rant about our industry and some obvious fails that should not be happening with the level of maturity Global Search has achieved. I see far too many problems, organizational

Original Search Engine Land Article Published: November 20, 2012 What if you could only spend one hour each week identifying some of your biggest opportunities and problems? What would you spend the time doing? That was a question – well, more of a “challenge” given to me by a few attendees of a recent Advanced Keyword

Original Search Engine Land Article Published September 25, 2012 Last time, we examined the process of A Minimalist Approach to Global Keyword Expansion & Monitoring, which is the bare minimum a company should do in an overseas market. This essentially solves for the first phase of the typical purchase cycle – Awareness. It is critical in a

Original Search Engine Land Article Published August 28, 2012 There have been several articles lately on keyword expansion and management, but most of them seemed to skip over the basics, especially at the global level. It is critical to make sure you include the brand and product sets for each of the local markets. As