Epiphany 35: You Don’t Win RFPs By Being the Best. You Win By Being the Safest Bet.
There was a moment in my career when I realized I had been approaching RFPs in the wrong way. I thought RFPs were about demonstrating our expertise, the sophistication of our methodology, and the innovative nature of our work, while staying within the client’s budget constraints. It turns out that’s how you lose. Committees don’t […]
Epiphany 35: You Don’t Win RFPs By Being the Best. You Win By Being the Safest Bet. Read More »