Epiphanies

This category contains various ideas and beliefs I have realized that radically changed my thinking.

Epiphany 32: How to Manage Up When the Boss Has Already Decided

Adjusting the Variables Without Challenging Their Authority On our podcast last week, our guest Jason Kilgore outlined a challenge many of us face in our organizations, where executives have already decided to replace team members with AI. The decision was made, final in their minds. They didn’t disclose the variables they used to arrive at […]

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Epiphany 30: Solving Problems Without Saying “Problem”

The Set-Up: When “Problems” Become Opportunities A few years ago, I was working on a global digital transformation project. After weeks of analysis, I compiled a readout deck for the executive sponsor prior to the broader audience presentation. It was filled with data, charts, and observations, then a comprehensive section called Challenges and Problems. I sent

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Help Me Help You: The Reciprocity Framework for Getting Things Done

Why “Help Me Help You” Matters Most goals—whether business, organizational, or personal—depend on others. You can’t just demand action; you need to enable others to succeed in ways that also advance your objectives. This is not manipulation—it’s alignment. The phrase “Help me help you” became famous in the 1996 movie Jerry Maguire. In it, Tom

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Epiphany 28: Cover Your Assets – Why Agencies and SaaS Teams Need CYA Protocols

The first time I ever experienced a “Cover Your Ass” (CYA) boss was as a teenager working summer shifts at a trucking company with my father. The operations manager was the textbook definition. Every move he made prioritized self-preservation and avoiding blame above all else, even if it cost the company money or made the

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From Clarity to Autonomy: How the Project Alignment Brief Reduces Chaos and Builds Trust

In Epiphany 27, “Commander’s Intent: Leading with Clarity, Letting Go of Control”, I highlighted that effective leaders focus not on micromanaging the how things get done, but on conveying the why and the what—the intended outcome should be, not every task detail. But in the real world, especially in fast-moving organizations, intent is often implied—not

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Epiphany 27: Commander’s Intent: Leading with Clarity, Letting Go of Control

One of the most impactful leadership concepts I’ve carried from the Marine Corps into marketing and business is the idea of Commander’s Intent. In the military, before any exercise or combat operation, every Marine knows two things: Leadership is not just about barking orders or sticking rigidly to a plan. It’s about clarity—clarity of mission,

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Epiphany 25: Don’t Lose Before You Enter the Room

The Strategic Advantage of Mapping the Known Unknowns TL;DR Most business cases and pitches fail before they even begin—because they overlook the hidden dynamics shaping the decision. You can do everything “right” and still walk into a losing room. The real skill isn’t just presenting well—it’s mapping the terrain in advance: surfacing competing interests, unspoken

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