A long-time friend and mentor recently asked that thought-provoking question. He was working on a conference keynote focused on the undervaluation of SEO projects and what agencies should do to get more compensation for the incremental value they provide. His question was “how to win” a million-dollar SEO project. I told him that one […]
How to Earn a $1 Million Dollar SEO Project Read More »
A few years ago, I was invited to speak at a company’s internal digital summit. Tucked inside my broader presentation, I had a few slides on crawl and indexation issues to remind the attendees that crawling and indexing are essential. However, what started as a brief overview evolved into a frustrating and eye-opening ad hoc
Why Don’t SEO’s Have More Respect For Crawling and Indexing? Read More »
Why can’t we be honest and direct with SEO problems? It seems all of our reporting is just the good stuff. Yesterday, I saw a PPC report from an agency that was managing over 20,000 keywords. The main report showed the 20 best-performing keywords and ads and some engagement graphs, and that was it. There
Do you create Warm Fuzzy, Kittens and Bunnies Reports? Read More »