A long-time friend and mentor recently asked that thought-provoking question. He was working on a conference keynote focused on the undervaluation of SEO projects and what agencies should do to get more compensation for the incremental value they provide. His question was “how to win” a million-dollar SEO project. I told him that one […]
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A few years ago, I was invited to speak at a company’s internal digital summit. Tucked inside my broader presentation, I had a few slides on crawl and indexation issues to remind the attendees that crawling and indexing are essential. However, what started as a brief overview evolved into a frustrating and eye-opening ad hoc
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Why can’t we be honest and direct with SEO problems? It seems all of our reporting is just the good stuff. Yesterday, I saw a PPC report from an agency that was managing over 20,000 keywords. The main report showed the 20 best-performing keywords and ads and some engagement graphs, and that was it. There
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Original Search Engine Land Article Published October 2, 2015 The differences between regular websites and enterprise websites are notable right away in terms of size, scope, and focus areas. In addition to having a different structure and content, enterprise-level websites must also adopt a distinct approach to link building. While smaller sites often try to
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Original Search Engine Land Publish Date: October 23, 2012 In the last few articles, we focused on the basics of keyword research and measuring performance; now we can extend that process to budgeting. With search budgets, especially for paid search, we have three different options for budgeting. As the fairy tale goes, Goldilocks samples each
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Original Search Engine Land Publish Date: July 3, 2012 I just wrapped up a strategy session in Europe with two different companies and wanted to recap some of the issues I encountered and how we are working through them. It was interesting that in both cases, their US programs were fairly advanced and organized, yet
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Original Search Engine Land Article Published: April 10, 2012 Last time, we discussed how to make your Global Search Marketing Ecosystem thrive, and one key element for success was effective IT Integration. Adam Sherk’s article on Nine Common SEO Road Blocks delves into some of the IT challenges. His article identifies three of the nine barriers as being directly related
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