Should your keynote entertain, educate, or radicalize attendees? That question has been on my mind since a recent industry event. I had planned to use the time to clear out some emails, but the keynote speaker came highly recommended, and there was a fair amount of hype. Against my better judgment, I decided to invest […]
When Actionable Bullet Points Became Blasphemy: The Search for Substance on Stage Read More »
The Trap of Traditional Comparison In business and SEO, we’re often tempted to measure our performance against a familiar set of named competitors—those companies we know, respect, or fear. But this approach is comforting at best, misleading at worst, and ultimately self-limiting. Once, when presenting to a room full of sales and business intelligence executives
Why Comparing Yourself Only to Named Competitors Is a Faulty SEO Strategy Read More »
This morning, I was talking to a prospective client looking to hire their first in-house SEO to complement some external resources. They had come across an old article I had written, Employee Traits Necessary For Hiring the SEO of Tomorrow, and asked me if these were still true. I agree they are still very much
Hiring SEO’s in 2023 Read More »