Most digital agencies are service-centric and do not have many hard assets like buildings, equipment, or inventory, making it somewhat easier to set a valuation. This post delves into the intricacies of agency valuation, shedding light on how factors like goodwill, proprietary tools, and earn-out structures influence the final price tag. Over my thirty years […]
Understanding Search Agency Valuations Read More »
There was a LinkedIn post last Friday ranting about some SEOs still providing long, 100 to 200-page audit reports to clients. The poster stated long audit reports were a waste of effort since everyone was too busy to read them. The poster suggested instead providing an easy-to-digest checklist of action items prioritized. His rationale was
SEO Audits Longer or Shorter? Read More »
Since Ogilvy let the cat out of the bag with a release to the New York Times, I can talk about my upcoming departure from Global Strategies. I am still here until the end of May and will continue to be a shareholder. My departure is amicable. I needed to take a break from integrating